Overview
We are seeking a talented and motivated Digital Marketing Executive to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive online traffic, and increase sales across various e-commerce platforms. This role offers an exciting opportunity to work in a fast-paced environment, utilizing a broad skill set in digital marketing tools and techniques to achieve measurable results.
Duties
- Develop and implement comprehensive digital marketing campaigns across multiple channels including social media, email, and paid advertising.
- Manage and optimize e-commerce platforms, ensuring product listings are engaging and SEO-friendly.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Create compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for use in campaigns.
- Manage paid advertising campaigns on Google Ads, Facebook Advertising, and Google AdWords, monitoring performance and adjusting strategies accordingly.
- Utilize Google Analytics and other analytics tools to track campaign performance, analyze user behavior, and generate reports for continuous improvement.
- Maintain and update website content using WordPress, HTML, CSS, and JavaScript as needed.
- Execute email marketing campaigns to nurture leads and retain customers.
- Perform A/B testing to optimize ad copy, landing pages, and overall campaign effectiveness.
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
Experience
- Proven experience in digital marketing with a focus on e-commerce platforms.
- Strong knowledge of SEO techniques, keyword research, and analytics tools such as Google Analytics.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL, and Google Ads/Google AdWords.
- Hands-on experience with Facebook Advertising campaigns and email marketing platforms.
- Familiarity with graphic design principles and creating visually appealing content.
- Ability to analyze data effectively to inform strategic decisions and optimize campaign performance.
- Excellent communication skills with the ability to manage multiple projects simultaneously in a fast-paced environment. This role is ideal for a creative professional passionate about digital marketing trends who is eager to contribute innovative ideas while honing their skills within a collaborative team environment.
Pay: From $80,000.00 per year
Benefits:
- Dental care
- On-site parking
- RRSP match
Work Location: In person
