Coordinators have a strong skill set in content creation and can juggle creating content for multiple units at the same time. These include the ability to edit high-quality audio and video using a combination of hardware and software. They also bring other peripheral skill sets such as the ability to manage and build E-Commerce environments, use multiple forms of editing software to create cutting-edge content, and other cloud-based platforms to aggregate feedback.
Coordinators are expected to understand standard Social Media KPIs and Metrics and send weekly reports to Dana’s National Lead on Social Media and Engagement. They are also expected to be able to account for these metrics, provide context around them, and grow them over time.
Alongside content creation, this role provides general marketing support which includes engaging with customers and collecting feedback for operational improvements. This includes tabling, polling, sampling, events support, and other activities that drive customer participation and reinforce the Dana brand. Specialists are also capable designers that can create marketing collateral such as loyalty cards, posters, and signage when needed.
