As a Sales Development Representative, you will sell custom-engineered industrial and protective packaging — including foam, corrugated, and combined material solutions — to Operations Managers and Purchasing / Procurement Managers at manufacturing companies across the Greater Toronto Area. This role is approximately 80% new business development, with leads generated 100% through your own prospecting activity. There are no warm leads or supplied accounts. This is a newly created growth position reporting directly to the General Manager. The base salary is $75,000 CAD, plus commissions.
COMPENSATION & BENEFITS
Compensation
- Year 1: $100,000 CAD guaranteed ($75,000 base + $25,000 guaranteed commission) as you build your book of business.
- Year 2: $75,000 base plus commission, uncapped.
On-Target Earnings (OTE)
- Year 1 OTE: $100,000 CAD ($75,000 base + $25,000 commission)
- Year 2 OTE: $100,000 CAD ($75,000 base + commission, uncapped)
- Top performer benchmark: $200,000+ CAD
Benefits & Perks
- Car allowance: approximately $12,000 CAD per year (candidate uses own vehicle)
- Group insurance: life, LTD, medical, dental, and telemedicine (50/50 premium split)
- Laptop provided, plus mobile allowance
- Expense account, reimbursed on invoice
- Company social events and outings
THE COMPANY & CULTURE
Our client was founded in 1967 and is a privately owned company with 225 employees across the group and 50 in the Toronto Business Unit. Based in Mississauga, Ontario, they design and manufacture customized industrial and protective packaging — foams, corrugated, and combined material solutions. Their customers are general manufacturing companies in the Greater Toronto Area spanning automotive, food production and distribution, hi-tech / electronics, and furniture manufacturing. Customers buy on design and service, not catalog SKUs. Our client competes on product quality, the ability to accommodate customer-specific requirements, and integrated design and manufacturing under one roof.
The culture is described as human, team-oriented, and respectful — fast-paced, with exceptional retention. Current salespeople average more than 10 years of tenure. This is a growth hire: the Toronto sales team of three is stable and tenured, and the business unit is growing 5 to 30% year over year.
OFFICE LOCATION & SALES TERRITORY
- Head Office: Mississauga, Ontario
- Work arrangement: Hybrid (home and office, infrequent office visits as needed)
- Sales territory: Greater Toronto Area (GTA) — single territory, single rep
- Client visits: in-person prospecting and client meetings across the GTA
- Hours: Monday to Friday, 40 hours per week
- Overnight travel: none required
- Valid Ontario driver's licence required; candidate uses own vehicle (car allowance provided)
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS
- 5 to 7 years of B2B business development / outside hunter sales experience — not a pure inside sales background
- Demonstrated track record of filling a pipeline 100% from self-generated activity (cold calling, email, social selling, in-person prospecting)
- Existing GTA network of Operations and Purchasing / Procurement Manager contacts inside manufacturing companies — non-negotiable per the client
- Experience calling on Operations and Purchasing / Procurement Managers in industrial or manufacturing environments is required
- Knowledge of custom industrial or protective packaging is ideal but not required; knowledge of customers' industries (automotive, food, hi-tech, furniture) is equally valuable
- Post-secondary education is an asset; professional experience is the requirement — most top performers at our client do not hold post-secondary degrees
- Proficient with MS Office (Word, Excel, PowerPoint), online screen-sharing tools, and professional social media; Pipedrive experience is an asset
- Ability to read and understand basic drawings and measurements (full product training provided on the job)
- Valid Ontario driver's licence and reliable personal vehicle required
- Must be a self-starter comfortable working under a hands-off manager with weekly or self-initiated check-ins
TECHNICAL SKILLS
- Microsoft Office (Word, Excel, PowerPoint) — Intermediate
- Online screen-sharing tools — Basic
- LinkedIn and professional social media — Intermediate
- CRM software (Pipedrive experience is an asset, not a requirement)
THE PRODUCT / SERVICE / SOLUTION
- Custom-engineered foam packaging solutions
- Corrugated packaging solutions
- Combined material (foam + corrugated) packaging solutions
- Design and manufacturing are integrated under one roof — solutions are custom-engineered to each customer's specification, not catalog SKUs
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)
- Manufacturing companies across the Greater Toronto Area
- Industry verticals: automotive manufacturers, food producers and distributors, hi-tech / electronics companies, furniture manufacturers
- Decision-makers: Operations Managers and Purchasing / Procurement Managers
- Project values range from $500 to $50,000+; average annual customer revenue approximately $75,000; range from $5,000 to $1M+
SALES CYCLE / ORDER VALUE / ACCOUNT SIZE
- Sales cycle: less than one week for smaller orders; several months for major custom projects
- Average project value: $500 to $50,000+
- Average annual revenue per customer: approximately $75,000 (range: $5,000 to $1M+)
COMPETITIVE ADVANTAGES
- Custom design and manufacturing integrated under one roof — no outsourcing
- Ability to accommodate customer-specific requirements that catalog suppliers cannot match
- Product quality and service differentiation versus competing offers
- 59 years in business — established credibility and long-term client relationships
- Close collaboration between sales, design, and customer service teams
TYPICAL DAY & DUTIES
- 80% New Business Development (prospecting, presenting, pipeline building)
- 20% Project Management and Account Coordination
Day-to-day activity includes prospecting into target GTA manufacturing accounts through cold calling, email outreach, social selling, and in-person visits; educating Operations and Purchasing Managers on custom packaging solutions and differentiators; managing customer projects in collaboration with internal design and customer service teams; maintaining pipeline activity logs in Pipedrive; and ensuring pre-sales and post-sales satisfaction to build long-term relationships.
LEADS
- 100% self-generated — no warm leads, no supplied accounts, no marketing-fed pipeline
- Prospecting methods: cold calling, email outreach, LinkedIn and social selling, and in-person prospecting
- Candidate must build and maintain their own pipeline from day one
OVERNIGHT TRAVEL
- None required
- All client activity is within the Greater Toronto Area
SUPPORT & TRAINING
- Full product and industry training provided on the job through mentoring and shadowing
- Close collaboration with internal design and customer service teams throughout the sales process
- Hands-off management style — the General Manager provides weekly check-ins or engages when the rep initiates
- CRM: Pipedrive (training available for candidates not currently using Pipedrive)
WHY YOU SHOULD APPLY
- Year 1 guaranteed total compensation of $100,000 CAD with uncapped upside above $1M in sales
- Genuine income ceiling — current top performer earns $200,000+ CAD
- Autonomous role: no micromanagement, no daily check-ins, full ownership of your territory and pipeline
- Career role, not a stepping stone — top performers at our client average 10+ years of tenure
- Established company with 59 years in business, privately owned, growing 5 to 30% year over year
- Growth hire with a clear 5-year path into management responsibilities
- Comprehensive benefits package including group insurance and car allowance
Equal Opportunity Employer
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.
Not the Right Fit? We May Have Other Roles for You.
If this particular role isn't the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly.
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