Graphic Designer, Distributed Commerce
Toronto, ON

Bonsai is a mobile app and technology company based in Toronto. We’re interested in how content inspires action. Our team of designers, developers, and data scientists have been hard at work building a mobile-first shopping experience that will personalize the delivery of the world's best content and enable the discovery of unique products and experiences. In short, we bring brands and publishers together to create shoppable-content. We've partnered with many of the top global publishers like Complex, Sony, Cosmopolitan, Esquire, and Rolling Stone and carry 500+ brands including Nike, Adidas, Off-White, Herschel, and Yeezy. We're a venture-backed startup that has raised $6M to-date and are on track to raise a $20M Series A. If you're interested in helping define the future of how content and action come together, keep reading.


We’re excited to be bringing on a Graphic Designer to help create fun, beautiful assets for a new line of business. You’ll be spearheading the visual design of our new distributed commerce business and all its assets. Your first project will be to design the platform of our first third party ecommerce product for a publisher with over 50 million monthly unique visitors and 450+ people creating world-class, Webby award-winning content.

Reporting directly to the [tbd] and located at our office downtown Toronto, the role will design assets to be used in user emails, for digital ad campaigns, and on this new eCommerce site that will be entirely run by Bonsai.

Here’s what you’ll do

Enhance the user experience through design: With the help of the growth team, you will help create intuitive designs to remove friction, add joy, and improve the overall experience of its visitors.

Email campaigns: Email campaigns are a key pillar for improving user retention, conversion, and user experience. You will be responsible for creating email templates and assets for various user cohorts. You will work with internal stakeholders to understand the design requirements, conduct best practice research, propose design directions, and iterate through design critiques with other in-house designers. Once created, these assets will need to be regularly adjusted and improved based on the data we see.

Digital ad units: You will report directly to the Senior Growth Specialist to execute various growth campaigns across programmatic ad platforms like Instagram, Facebook, and Google. You will be responsible for identifying and adopting industry best practices, and testing iterations to improve them.

Website assets: You will be responsible for creating various design assets for the eCommerce platform, including promotional banners, brand pages, collection banners, and other custom site designs.

Design critiques: You will have the opportunity to contribute to design critiques to ensure all designs company-wide are made according to brand standards, employing design best practices, and pushing the boundaries for innovation. Design critiques are held with all in-house designers, including a product designer, UX designer, brand designer, and UI designer.

Wireframes and mockups: You will create wireframes, mockups, and low/mid-fidelity designs optimized for a wide range of devices and interfaces for discussion.

Proactive problem solving: Proactively identify design problems or opportunities and devise elegant solutions.

Visual research: As part of the design process, you will conduct visual research and create mood boards to summarize industry best practices and support your decisions in design critiques.

User-centered design: Take a user-centered design approach and rapidly test and iterate your designs.

Researching and presenting new ideas: The best ideas can come from anyone, and you will be able to propose changes to company assets and processes in order to improve them. Ask smart questions, take risks, and champion new ideas.

Here’s what you’ll need

Self-starter. You love being in the weeds and are known for rolling up your sleeves to get things done. You never let roadblocks get in the way of gettings things done; the only limits to what you can do are governed by the laws of physics.

A high bar across the board. You have high standards, from your own contributions to the people you work with to the products you work on.

Excellent communication skills. You should quickly be able to synthesize a lot of information, highlight important takeaways, and distill action items. This includes listening to, understanding the positions of, and speaking on behalf of various user personas.

Project owner. You will be responsible for your own projects for which you will own the results. You are excited about being held accountable for your successes and shortcomings.

Time management and effective prioritization. Things change. The role requires someone who is used to juggling several tasks simultaneously and operating under uncertainty. You will need to work both hard and smart; one alone will not suffice.

Incredibly strong user empathy. You should want to feel both their pains and successes as they do, and work vigilantly to ensure that you do. Understand and empathize with the end-recipient of your work as much as possible to ensure your assets clearly communicate your message in a way they’ll intuitively understand.

Strong empathy. You should try to understand and empathize with the end-recipient of your work as much as possible to ensure your assets clearly communicate your message.

Backlog management. You will be responsible for creating and actively maintaining a backlog of what you’re working on and what you have coming up. This will be transparent to the entire organization so team members see when assets will be delivered and can plan accordingly.

An insatiable drive to make things better. While prioritization is paramount, no detail is too small to go unaddressed. You should constantly be looking at every process, feature, assumption, and screen, and asking “How can we make this better?”

Experience with industry-standard graphic design software. You should have 2+ years of experience with graphic design software such as Photoshop, Illustrator, and InDesign, specifically with mockups, basic web design, and multimedia

Experience developing multimedia presentations. You should have extensive experience with presentation software such as Keynote and PowerPoint.

Web development experience (optional). Working knowledge of CSS3, HTML 5, and Javascript is a plus, but not a requirement.

UI software experience (optional). Working knowledge of standard UI software such as Sketch, InVision, and similar is a plus, but not a requirement.

Bachelor’s degree. Preferably in a Fine Art Design, Marketing, or a related discipline is required, or a strong portfolio to demonstrate experience in lieu of.

  • Other. Don’t have some of the above experience but confident you’ll crush it anyway? Feel free to apply and prove it to us.
Our Philosophy

As a team, we’re looking for new members to align with the core tenets of our philosophy:

Be relentless

Demonstrate grit and growth

Challenge assumptions

Ask how, not if

Growth is a 10x, not 10% game

Use best practices, regardless of how/where they're found

Ownership (better known as “own your sh*t”)

Prepare to justify what you're doing (ie. make a business case/cost-benefit analysis)

Who Can Apply to Bonsai?

Candidates who are not just comfortable in incredibly high paced environments, but those who excel in them.

Candidates who are not just organized, but those who have best-in-class organizational skills.

Candidates who are not just experienced at executing projects, but those who love getting their hands dirty.

Candidates who are not just great at solving problems, but those who are excellent at finding problems to solve that are otherwise overlooked.

Candidates who are not just data-driven, but those who use facts and reason as the foundation for developing new business opportunities.

Candidates who don’t just ask which problems can be solved, but those who also ask which problems are worth solving.

Candidates who don’t just aspire for magnitudes of change, but those who understand that magnitudes of change result from the compounding of many small incremental changes.