Help Us Shape the Future of Healthcare
At League, we're big on building connections - both through our product and with each other. Our platform is consumer centric, personalized and always on. We're reimagining the health benefits experience to give people a more consumer-centric way to manage their health: immediate, seamless, and tailored to their unique needs. It's a front door to healthcare that empowers people to live healthier, happier lives. Every day.
League is the digital alternative to traditional health insurance. Led by serial entrepreneur and Kobo founder Michael Serbinis, we are bringing much-needed innovation to the stagnant health care industry. League enables employers to give employees access to health and wellness spending accounts, flexible and cost-effective group insurance plans and workplace health services, all through our website and mobile apps. Our mission is to help people live healthier, happier lives every day.
Reporting to the Manager, Member Marketing, the Lifecycle Marketing Specialist will play an integral role on the Member Marketing team to drive engagement and value for users. You will own the development of targeted and relevant automated campaigns to take new users and create loyal, long lasting customers, and will help cement the app as the digital front door to health for consumers.
In this role, you will:
Utilize Salesforce Marketing Cloud to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, and automated marketing journeys
Support campaign optimization through A/B testing and experimentation
Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical!)
Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
Project manage campaigns and communicate with external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
Interpret customer data to identify triggers to apply to engagement and lifecycle segments to drive the right behaviors; leverage segmentation approaches and personas to personalize communications and campaigns
2+ years of experience
Healthcare or Insurance industry background is considered a plus
Previous experience with Email Marketing and/or CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!) and push notifications
You know how to pull together a campaign from ideation through to building, testing and deploying
Strong understanding on how to drive meaningful and engaging user experiences via marketing automation
You're able to segment audiences to ensure messaging and communications are relevant
Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus!)
Basic web-development experience (HTML, CSS and AMPScript)
Experience planning, executing and analyzing dynamic marketing campaigns
Proven ability to manage multiple projects and priorities with competing deadlines
Outstanding written communication skills
Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
At League, everyone is welcome. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at firstname.lastname@example.org.
Here are some additional resources to learn more about League:
Learn more about us in this short video!
League, Cleveland Clinic collaborate to make employees healthier across North America
League and Loblaw bring next-generation digital health platform to customers
League Completes Workday Approved Integration
Recognize and Avoid Employment scams. Practice safe job searching.
Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here.