Description
The Haskayne School of Business is currently seeking a Full-time Limited Term Client Recruitment Specialist for approximately 24 months.
The Haskayne School of Business (HSB) has more than 4,000 full- and part-time students currently enrolled in bachelor's, master's, PhD and Executive Education programs. The School has 25,000 alumni in 80 countries. Haskayne's 2025 Strategy embraces a vision to be where big ideas come to life and bold leaders thrive and Executive Education plays a key role in delivering impactful experiences and outstanding thought leadership and learning opportunities as well as meaningful engagement with the community on campus, in Calgary and beyond.
The ambition for Executive Education is to become an internationally renowned partner of choice in Calgary by delivering outstanding development experiences that bring global thinking to a local context. Our clients value us for how we inspire individuals and organizations to develop confidence, curiosity and competitiveness through intelligent thought and action, which achieves sustained success. We provide open enrolment and customized programs to corporations, experienced managers, and senior leaders in a variety of business and leadership topics.
This is a 2-year limited-term AUPE position, reporting to the Director, Executive Education and working closely with other members of the Executive Education team, the faculty's marketing and communications team, as well as with members of the school's operational units.
The primary hours of work are Monday to Friday, 8:30 A.M. to 4:30 P.M, 7 hours per day (35 hours per week); however, there may be a demand to work outside of these hours. The Marketing & Recruitment Specialist is part of the AUPE Collective Bargaining Unit. While this position is located at the main University of Calgary campus, there will be a need to travel to the University's Downtown campus and offsite to client meetings and events from time to time.
Summary of Key Responsibilities (job functions include but are not limited to):
The Marketing and Recruitment Specialist is accountable for the coordination of recruitment, lead generation and conversion activities for both open and customized programs to the meet the team's client acquisition and revenue targets. Projects are to be managed effectively, on schedule, on budget and aligned with Executive Education strategic goals by focusing on the following:
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Planning and handling multiple projects simultaneously, prioritizing tasks appropriately and setting deadlines.
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Managing complex issues, while ensuring high impact projects are on schedule, on budget and aligned with Executive Education marketing and business development strategic goals.
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Evaluating and reporting on the effectiveness of initiatives and implement proactive changes to ensure continuous improvement.
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Maintaining an archive of statistics and event information on which to base future decisions and budgeting.
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Collaborating with the Haskayne Marketing & Communications and Community Engagement & Events teams on related projects.
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Developing and maintaining strong relationships with team members, staff, suppliers, clients, and other target audiences on and off campus.
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In collaboration with the Director, Executive Education, developing and executing an annual strategic marketing and communications plan while ensuring adherence to annual marketing budget allocation and optimizing marketing spend to ensure the most optimal return on investment.
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Navigating many different communication channels and tools such as social media, website, and email campaigns to coordinate recruitment and business development initiatives. Taking proactive measures to constantly evolve the marketing and communication initiatives to align with industry best practice and market innovations, identifying opportunities in the business community to showcase Executive Education.
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Keeping current with new developments in training and executive development programs including delivery, markets, providers, and competition. Complete and present competitive analysis, informing the design and positioning of new programs under development.
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Responsible for the development, writing and active editing of Haskayne marketing materials including program brochures, advertising messaging, social media, and website content (digital and print). Acting as editor of the Executive Connection, a monthly newsletter distributed to the Executive Education database.
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Working in Adobe suite to create graphics and videos, editing images and updating template layouts while aligning with University of Calgary branding standards.
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Initiating and working in conjunction with the Haskayne MarComm team on the development and implementation of strategic internal and external marketing, communications, and event plans as well as on the production, design, printing, and delivery of marketing collateral.
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Liaising with the Haskayne MarComm team to ensure that lead generation activity is aligned and consistent with the Haskayne School of Business and University of Calgary key messages and brand standards.
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Liaising with external partners such as vendors, conference, and tradeshow promoters.
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Develop, coordinate, and execute tactical recruitment and business development initiatives such as information sessions, regional and national recruitment activities, meeting with industry contacts, tradeshows, and other activities.
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Promoting and publicly speaking about open enrolment and custom programs at internal and external events including information sessions, industry events, tradeshows, and webinars.
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Identifying target businesses in a variety of industries with alumni contacts, and other sources as appropriate.
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Identifying program ambassadors, conducting interviews, formulating quotes, and writing success stories that can be shared in a variety of mediums.
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Responding to candidate inquiries via web forms, emails, phone, and other means. Providing guidance to applicants regarding financial assistance opportunities, career opportunities and alumni successes and internal tracking of status.
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Developing and updating conversion plans and materials including e-marketing content campaigns, call campaigns, conversion presentations and other engagement initiatives.
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Corresponding and communicating with leads to accelerate the sales cycle and drive conversion, including follow-ups, a high-level of customer service and sales cycle tracking.
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Effectively leveraging CRM tool to target communications to current leads interests, industry, and functional focus to promote conversion and to capture and manage business development follow-up activities.
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Liaising with the graduate program recruitment team and making appropriate referrals to university services and departments to link students with the most appropriate education programs for their needs and goals.
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Defining, tracking, and reporting on marketing, lead generation, conversion, and qualification metrics for each program to support enrolment targets.
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Supporting the Key Performance Indicators (KPI) process including calculating Return on Investment (ROI) on all recruitment and business development initiatives.
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Preparing recruitment and registration number reports to inform key stakeholders.
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Measuring the effectiveness of recruitment activities through analytics and data mining and reporting including suggestions for continuous improvement.
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Data collection of industry trends in the professional development and learning market including buyer behaviour, monitoring competitive programs, and reporting back to management team to inform decision-making.
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Conducting regular market and client segmentation analysis to recommend target clients and opportunities to foster the Executive Education strategy and recruitment activity plan for each program. This includes mining data from the CRM system, learning trends survey, and participant profiles to gather further insight to create targeted marketing initiatives and buyer personas.
Initiate and conduct an annual learning trends survey and develop a report and presentation summarizing the findings in conjunction with senior Executive Education team members.
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Qualifications / Requirements:
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Post-secondary education in management, business, marketing, or communications is required (an MBA or master's degree would be considered an asset).
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3+ years of progressive experience related to student recruitment, marketing or business development is required.
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Highly developed problem solving and decision-making skills and proven ability to manage multiple projects and events effectively with rapidly changing priorities is required.
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Experience in market research, analyzing marketing analytics, KPI reporting/tracking, and sales, ideally for learning products and services is required.
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Excellent written, oral, visual design and presentation skills with demonstrated experience producing a variety of communication for internal or external stakeholders, are essential to the position.
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Exceptional ability to build relationships with internal and external stakeholders at multiple levels is required.
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Digital marketing experience, including writing and creating e-newsletters, video production/marketing, email campaigns, managing social media channels/communities and administering search engine optimization is considered a strong asset.
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Advanced skills with Microsoft Office applications (Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator) and with a web content management system (CMS) such as Drupal would be a strong asset.
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Expertise in the use of Content Marketing, Registration, and CRM systems or business development administration functions, including experience preparing proposals and presentations is considered an asset.
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Strong attention to detail, exceptional organizational, negotiation and interpersonal skills and discipline in follow-through required.
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The ability to handle ambiguity and resolve emerging issues with initiative and a collaborative mindset is essential.
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Professionalism and a strong work ethic, as well as the ability to operate effectively within a dynamic, customer-facing, team environment is required.
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Willingness and ability to travel and work non-standard hours and weekends as necessary.
Knowledge of University of Calgary culture, policies, procedures, and core business systems is considered an asset. Experience working in an adult learning operation or business would be beneficial.
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Application Deadline: August 14, 2024
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.
This position is part of the AUPE bargaining unit, and falls under the Specialist / Advisor Job Family, Phase 2.
For a listing of all management and staff opportunities at the University of Calgary, view our Management and Staff Careers website.
About the University of Calgary
UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. It is a top research university and one of the highest-ranked universities of its age. Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. It is Canada's leader in the creation of start-ups. Start something today at the University of Calgary. For more information, visit ucalgary.ca.
The University of Calgary has launched an institution-wide Indigenous Strategy committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the Office of Equity, Diversity and Inclusion ([email protected]) and requests for accommodations can be sent to Human Resources ([email protected]).
Do you have most but not all the qualifications? Research show that women, racialized and visible minorities, and persons with disabilities are less likely to apply for jobs unless they meet every single qualification. At UCalgary we are committed to achieving equitable, diverse, inclusive and accessible employment practices and workplaces and encourage you to apply if you believe you are right for this role.
We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.
