At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
As a global leader in B2B assurance, tax, transaction and advisory services, the insight we deliver at EY helps build trust and confidence in capital markets and global economies. We’re working together with leading Canadian organizations to transform their business for what comes next and prepare for what comes after that.
In this role, you’ll focus on market activation of priority campaigns primarily for People Advisory Services (PAS), EY Law, with some Tax. You will collaborate extensively across EY’s service lines, solutions and sector teams. You’ll leverage and effectively communicate EY’s capabilities and solutions to promote and launch marketing initiatives in Canada that underpin EY’s reputation, fuel our relationships, and help us stand apart from the competition.
As a marketing generalist, in your day-to-day activities you’ll find yourself executing omni-channel marketing campaigns and events to build external visibility, while driving internal education and awareness for our West market stakeholders. You’ll be expected to contribute and collaborate as a get-it-done team member who’s committed to executional excellence.
Your key responsibilities:
Understand the various market segment strategy set by our leadership team and activate EY campaigns that best align to the organizations goals and priorities
Collaborate with a multidisciplinary team to bring global and national EY campaigns to life by localizing content based on regional needs and priorities
Focus on strengthening our brand with key accounts, prospective clients and influencers
Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, letters, speeches, leadership messages, briefing documents, talking points, statements, and more
Support, organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement
Evaluate and manage local sponsorship opportunities to strategically support existing programs and elevate our brand in the market
Manage and execute people engagement initiatives, collaborating with Talent, Recruitment and local leaders to drive employee engagement
Conduct market research to support sales and marketing efforts
Support the development of thought leadership, articles and market-facing content
Create PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts.
Skills and attributes for success:
Well-rounded marketing generalist with excellent problem-solving skills and a flare for the creative
Strong project management skills with the ability to navigate competing projects with ease
Good with numbers; able to understand business data and perform basic analysis
Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
Ability to quickly learn and understand all facets of EY’s business (service lines, solutions, industries)
Excellent written and oral communication skills, with the confidence to present at all levels
Ability to build and foster collaborative relationships (internally and externally), including firm Partners
Knowledge of digital marketing and social media
Business development and growth mindset, with exceptional work ethic
Experience working in a fast-paced, complex environment
Strong organization and time management skills with the ability to prioritize
Strong team player with the ability to work independently and remotely effectively
To qualify for the role, you must have:
Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
5+ years of marketing experience creating, executing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships. B2B experience an asset. Professional services marketing experience preferred
Strong stakeholder management skills; comfortable working with senior leaders
Superior writing skills and the ability to develop materials that are clear, concise and make an impact
In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
Ideally you will also have:
Experience working in a HR Consulting and/or Law Firm
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
Diversity and Inclusion at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. From our actions to combat systemic racism and our advocacy for the LGBT+ community to our innovative Neurodiversity Centre of Excellence and Accessibility initiatives, we welcome and embrace the diverse experiences, abilities, backgrounds and perspectives that make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
EY Way of Work and your health and safety
EY Way of Work recognizes flexibility in the way we collaborate, innovate and deliver with the ability to work in-person and remotely. To support a healthy and safe in-person working environment, EY has implemented various layers of health and safety controls while working in the office or at client or other locations. A critical component of EY’s workplace safety program includes our COVID-19 vaccination policy which requires all personnel to be fully vaccinated against COVID-19 unless an accommodation based on a reason protected by human rights legislation is provided.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.