General Description
The Campus Store, located in the heart of campus in Gilmour Hall, is the destination for Everything McMaster. With over 95 years of service excellence and McMaster stewardship, the Campus Store plays an essential role in shaping a vibrant and connected student experience. As a self-sustaining ancillary operation, every dollar generated is reinvested into student services and initiatives across the University. The Campus Store team is passionate about the student journey, creating outstanding customer experiences, promoting the proud McMaster spirit, and supporting the success of the McMaster community.
Representative Duties & Responsibilities
• Develop annual marketing and communications strategies in consultation with others.
• Develop and monitor the marketing and communications budget.
• Develop, manage, coordinate and evaluate the visual identity and branding for the department through the use of effective marketing and communication strategies.
• Ensure marketing efforts align with the University’s strategic goals while safeguarding various University Marks.
• Ensure marketing initiatives are communicated and understood by others and that they comply with the University's branding policy and other relevant procedures and guidelines.
• Contribute to the financial success of the Campus Store by converting online browsers into buyers.
• Establish and maintain departmental guidelines and policies to ensure the consistency and quality of messaging and standards as it relates to marketing and communication strategies.
• Create and produce original communications materials in digital and print formats to meet departmental strategic goals, including, but not limited to: print publications, animation/video content, website content, electronic newsletters, retail apparel designs, social media content, digital boards, etc.
• Liaise with internal contacts, external partners and other key stakeholders.
• Act as an Ambassador for the Campus Store, assisting with outreach efforts for equity deserving groups.
• Coordinate and communicate content requirements and production deadlines to key stakeholders.
• Establish work priorities and schedule the necessary resources for plan implementation.
• Develop and conduct surveys and facilitate focus groups to evaluate departmental service and product offerings in consultation with others. Compile, analyze and share results.
• Develop content, design, edit and maintain the department's social media platforms.
• Drive the Campus Stores' online presence by researching and leveraging new features on existing platforms and exploring new offerings to enhance consumer reach and audience engagement. The Campus Store must remain at the forefront of online tools to ensure continued engagement with its' tech-savvy audience.
• Negotiate terms of service with various suppliers, affiliates and publications.
• Photograph and edit photos for use on the Campus Store website, social media and electronic/print publications.
• Coordinate, review and edit all content on the departmental website.
• Coordinate and write the department's annual report and accomplishments.
• Understand the flow of information between the departmental website and other internal and external systems.
• Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools.
• Attend, participate and chair a variety of meetings.
• Participate in committees related to marketing, communications, and branding within the organization.
• Remain current with frequent developments in design and graphics software, social media platforms, website standards, and trends in the communications field.
• Ensure the proper opening and closing of the store following established department policies and procedures.
• Assist with supporting store operational and functional needs as required.
Supervision
• Provide functional guidance to others on an ongoing basis.
• Ensure adherence to quality standards and procedures for short-term staff and volunteers.
Effort
Physical Effort:
• A typical work day consists of greater than 3.5 hours of low physical effort for activities such as:
o Intermittent periods of keyboarding to word process documents, enter data into databases and enter financial information into spreadsheets.
• A typical work day consists of up to 1 hours of moderate physical effort for activities such as:
o Precise movements of a mouse for graphic design
o Periods of standing to photograph merchandise
o Periods of standing and bending when opening/closing the store or assisting with inventory.
• Elements of high physical effort are not a regular feature of this job.
Mental Effort:
• A typical work day occasionally requires routine mental effort for activities such as:
o Collecting routine information and files to word process routine documents such as correspondence and
forms, and inputting data into spreadsheets and databases.
• A typical work day consists of greater than 2 hours of moderate mental effort for activities such as:
o Developing, implementing, and evaluating marketing and communications initiatives
o Working with internal and external partners to develop marketing strategies
o Establish work priorities and schedule resources.
o Write, edit and design marketing materials. o Photograph images for Campus Store website.
• A typical work day consists of more than 2 up to 3.5 hours of high mental effort for activities such as:
o Develop annual marketing and communications strategies
o Establish and maintain departmental guidelines and policies to ensure the consistency and quality of messaging and standards as it relates to marketing and communication strategies.
o Establish work priorities and schedule the necessary resources for plan implementation.
o Develop and create original graphics for use virtually or in print
o Detailed editing of photographic images for use virtually or in print
Working Conditions
Physical Environment:
• There are no adverse physical environment conditions inherent to the job.
Psychological Environment:
• Occasionally interacts with individuals who may be rude or upset.
• Occasionally handles competing requests and simultaneous deadlines.
Health & Safety:
• Risk to the incumbent is no higher than for the general population.
