Digital Marketing Coordinator
MNP
Calgary, AB

At MNP we pride ourselves on being different – it’s our entrepreneurial drive that sets us apart. It’s the same drive that’s helped us become Canada’s fastest growing national firm. We foster collaboration, value your ideas, promote based on talent, live balanced lifestyles and make time for FUN. We are one firm, one team, collaborating to support you wherever you want to take your career.

Join the momentum. We are currently seeking a Testing Coordinator for our growing Digital Marketing team. MNP is a leading national accounting, tax and business consulting firm in Canada. Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service lines, industries and specialty groups.

Performance Expectations

  • Post updates to company web properties using Content Management System (CMS)
  • Coordinate posting schedules for content marketing in support of corporate branding and line of business campaigns
  • Ensure quality control procedures are in place and strictly adhered to
  • Demonstrate and encourage compliance with firm brand standards and objectives
  • Leverage Quality Assurance (QA) tools and plans to take our digital properties to the next level with respect to accuracy and brand management
  • Develop, maintain and update QA strategies and standards for MNP Digital Marketing assets to ensure all final digital products meet MNP’s quality standards
  • Plan, document and execute QA test plan
  • Perform QA on various phases of a marketing campaign
  • Collaborate the production of digital marketing assets within digital and creative teams
  • Coordinate and manage the execution of production tasks and small scope digital projects
  • Participate in the continuous improvement of test processes and methodologies
  • Ensure all QA activities are completed and signed-off in the expected timeframe
  • Analyze and determine potential outputs and expected outcomes for every test scenario, including campaigns that run A/B testing
  • Develop a thorough understanding of MNP’s services, business and industry

Credentials

  • One(1) to two(2) years of related work experience as a Digital MarketingCoordinator role working with digital assets
  • Demonstrated understanding of the buyer’s journey and how to transform awareness into action
  • Basic knowledge of web standards, search engine optimization practices, pay-per-click advertising and web analytics an asset
  • Strong computer literacy including effective use of Microsoft Word, Excel and PowerPoint
  • Proficiency with the use of social media technologies preferred
  • Knowledge in content writing, tools and executing online marketing campaigns is an asset
  • Exceptional organizations skills and attention to detail
  • Capable of careful proofreading, editing, and writing
  • Ability to communicate effectively to all levels of the organization
  • HTML and CSS knowledge would be an asset
  • Fluency in French (written and verbal) would be an asset

Core Competencies and Personal Characteristics

  • Integrity –professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
  • Energy –displays enthusiasm, optimism, drive and passion while maintaining a high level of productivity and a balanced lifestyle
  • Diversity –understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
  • Communication –effectively expresses ideas and conveys information in business writing, conversations and interactions with others
  • Client Service Excellence –understands the importance of quality client service by being courteous, responding to client requests in a timely manner and monitoring satisfaction
  • Teamwork & Relationship Development –works collaboratively with team members in order to achieve a common goal and develops, maintains and strengthens relationships with others, both inside and outside the Firm
  • Accountability –takes responsibility for one’s own performance by setting clear goals and tracking progress against those goals; is highly organized and uses personal judgement and decision making
  • Flexibility –effectively manages multiple assignments, adapts to changing priorities and is able to work independently or as part of a team
  • Strategic Thinking –analyzes the Firm’s competitive position by considering market and industry trends, existing and potential clients, and strengths and weaknesses of competitors
  • Fostering Innovation –develops, sponsors, and/or supports the introduction of new and improved methods, products, procedures and technologies
  • Research & Analysis –questions inconsistencies in information and generates workable solutions by analyzing, gathering and organizing relevant information
  • Accuracy –pays close attention to detail and ensures work and information are complete and thorough
  • Agility with Change –initiates, sponsors and implements change by taking a facilitative catalyst role

MNP encourages a balanced lifestyle and offers benefits that suit the way our team members work and play! In addition to a competitive salary, our MyRewards@MNP package includes paid personal days, wellness program initiatives, health and dental benefits, a group pension plan with matching contribution, firm sponsored social events and professional development assistance.

MNP proudly serves and responds to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a collaborative, cost-effective approach to doing business, with innovative strategies to help organizations succeed across the country and around the world.

Job Type: Full-time