Analyst, Data and Analytics
Wavemaker
Toronto, ON
Brief Description:
The Marketing Analyst will derive insights from data for Wavemaker brands, and will serve as the primary analytics contact for client teams. As such, they will be expected to make recommendations for the activation teams based upon insights retrieved. Additionally, the successful candidate will establish a highly collaborative relationship with the analytics and activation teams, thereby contributing to the success of our clients.

Three Best Things About the Job:
Work in a dynamic team of data and analytics specialists serving high-profile brands
Drive innovative new approaches to automated reporting and data-driven decision making

Key Responsibilities of the Role:
Aids the activation team in measuring the success of media campaigns, comparing a performance to the client’s objectives and constantly seeking ways to improve the accuracy or timeliness of this measurement
Conducts client-specific analyses across all media channels and ensures that Wavemaker has access to the appropriate data. This could include building statistical models on how media affects key business outcomes
Routinely collaborates with the media team to arrive at recommendations supported by data and analytics
Develop and optimize machine learning models to support and strategize controllable factors based on exogenous and endogenous factors
Contributes to the design and measurement of new tactics deemed appropriate in furthering the client’s objectives
Collaborates with internal and external business intelligence groups on the development of various dashboards, pipelines and processes

What You Will Need:
Bachelor’s degree or above in a STEM field such as Statistics, Computer Science, Mathematics or Management (with emphasis on Marketing)
Minimum of two years of experience in a data management or marketing analytics role
Intermediate skills in writing and reading SQL, R and/or Python code
Intermediate skills in business intelligence tools such as Tableau, Datorama or PowerBI (minimum 1-2 years in building dashboards)
Ability to query relational databases such as SQL Server or Azure SQL
Advanced working knowledge of Microsoft Excel and Microsoft PowerPoint
Experience in working with data from various media channels including digital, search engine marketing, social, and traditional (highly preferred)
Experience in conducting business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
Knowledge of media analytics concepts, syndicated media data sources, third party ad serving platforms, and media buying platforms would be beneficial

Qualities:
An independent, self-driven individual with highly responsible nature
A team player with natural curiosity and a desire to do things differently
An understanding of the broader media landscape and its impact on communications campaigns and strategies
Desire to work in a dynamic, client-focused agency environment
Proactivity in seeking solutions to unique and complex problems
Methodical, organized, with high attention to detail
Ability to prioritize multiple projects
An energetic and proactive learner
Wavemaker is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.