Love Loyalty Marketing? Help Us Show Members What AMA Rewards Is Really Worth.
The Opportunity
** This posting is for a 12-month parental leave coverage **
At AMA, we aren’t only about Roadside Assistance—we help Albertans protect what matters most and get more value from everyday life. Through AMA Rewards, our members can save, earn reward dollars and access meaningful benefits through partners they already know and love.
We’re looking for an enthusiastic, strategic-minded Marketing Specialist to support the Member Rewards marketing team in a temporary full-time contract role. In this position, you'll transform insights into compelling campaigns that increase member engagement, strengthen program awareness, and demonstrate the everyday value of AMA membership. Whether you're launching partner campaigns, developing integrated marketing strategies, supporting digital experiences or bringing new initiatives to market, you'll play a key role in helping more members discover and use AMA Rewards.
A Place to Belong
AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!
For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.
Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:
-
Competitive wage
-
Employee-exclusive discounts on travel, insurance, memberships, and more
-
Ongoing professional development
-
Vacation earnings paid out with each pay period
-
Flexible work models that make sense for your lifestyle
Who You Are
- A collaborative team player who thrives working alongside business stakeholders, analytics teams, digital experts, creative partners, and external vendors to bring integrated marketing strategies to life.
-
A strategic thinker who can lead the development, execution, and reporting of marketing initiatives from start to finish.
-
Passionate about relationship marketing, loyalty programs, and member engagement — you understand what makes a membership feel valuable and rewarding.
-
Experienced managing a diverse portfolio of programs and partner initiatives, keeping multiple priorities moving without losing focus.
-
Data-driven in your approach, using insights and measurable results to guide decisions and demonstrate business impact.
-
Motivated by making a meaningful impact — you connect marketing strategy to real member outcomes and business growth.
How You’ll Make an Impact
-
Strategic Planning: Develop and execute annual and campaign-specific marketing plans for AMA Rewards, aligning strategies with business goals and member’s buying journeys.
-
Campaign Development: Create and manage integrated marketing campaigns across digital, social, out of home, and in-centre channels, driving member engagement and sales growth.
-
Positioning: Craft compelling messages and creative briefs that clearly communicate AMA Rewards’ value and connect with diverse audiences.
-
Collaboration: Partner with business stakeholders, marketing/product experts, creative services, and external partners to bring marketing strategies to life.
-
Analytics & Insights: Analyze marketing data to measure campaign effectiveness, identify trends, and inform future strategies for continuous improvement.
-
Market Intelligence: Stay on top of industry trends, consumer behavior, and the competitive landscape to keep AMA’s marketing innovative and relevant.
What You Bring to the Table
-
Bachelor’s degree in Marketing, Communications, Business, or a related field.
-
Minimum five (5) years of marketing experience working in both digital and traditional marketing building marketing strategies.
-
Ability to translate business goals into effective marketing strategies and campaigns.
-
Experience working with cross-functional teams, excellent interpersonal skills, and a talent for building strong working relationships across teams and partners.
-
An aptitude for crafting narratives that resonate and create differentiation in a competitive market.
-
Ability to work with data and insights to guide decisions and optimize results.
-
Ability to manage multiple projects while maintaining accuracy and brand consistency.
-
Curiosity and creativity to explore new marketing trends, tools, and techniques.
Belonging Matters Here
AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [email protected]. We’ll work with you feel supported throughout your journey with us.
WORK MODEL:
Hybrid
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
