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Reporting to the Sales Director, the National Account Manager serves as the primary point of contact for assigned accounts, leading the overall customer relationship and growth strategy.
This role is responsible for building strong, collaborative partnerships at all levels of the customer organization, while driving sustainable revenue growth, expanding market share, and delivering against both sales and profitability objectives. Success in this role requires a deep understanding of each customer’s go-to-market strategy, as well as the ability to align internal resources to execute effectively.
As part of a dynamic and collaborative team, the National Account Manager will take full ownership of account performance and customer satisfaction, while working closely with internal partners and an Internal Account Manager to deliver results.
Key Responsibilities
Build, develop, and maintain strong relationships at all levels of the customer organization, positioning yourself as a trusted business partner
Manage a portfolio of national & regional accounts, balancing multiple priorities and customer needs effectively
Develop and execute strategic account plans to drive revenue growth, profitability, and increased market share
Lead joint business planning, including annual line reviews, product assortment, and program strategy
Develop a strong understanding of each customer’s go-to-market approach, identifying opportunities to align and grow the business
Collaborate cross-functionally with Marketing, Planning, Supply Chain, and Customer Support teams to optimize resources and execution
Oversee product listings, new item launches, and program performance across categories
Manage forecasting in partnership with both customer and internal teams to ensure accuracy and alignment
Monitor performance metrics, analyze trends, and proactively recommend actions to improve results
Ensure high levels of customer service and responsiveness, consistently meeting or exceeding customer expectations
Conduct market and competitive analysis to stay ahead of industry and product trends
Travel as required to support customer meetings, store visits, and field insights
Provide guidance and direction to Internal Account Management support, fostering strong collaboration and teamwork
Leadership & Team Contribution
Provide leadership, coaching, and support to internal team members where applicable
Contribute to a team-oriented environment, demonstrating flexibility and a willingness to take on broader responsibilities when needed
Participate in cross-functional initiatives that support overall business growth and customer success
Knowledge, Skills, and Abilities
Strong relationship-building skills with the ability to engage and influence stakeholders at all levels
Proven ability to manage multiple customers and priorities in a fast-paced environment
Strategic thinker with a results-oriented and proactive approach
Strong business acumen, including financial analysis and sales planning
Excellent communication and presentation skills, both written and verbal
Ability to analyze data, identify insights, and translate them into actionable strategies
Strong negotiation and influencing skills
High level of organization, accountability, and attention to detail
Proficiency in Microsoft Office Suite
Qualifications
Bachelor’s degree in Business, Marketing, or a related field
5+ years of experience in sales or key/national account management (consumer goods or retail preferred)
Demonstrated track record of delivering growth and building long-term customer partnerships
Valid driver’s license
Ability to travel as required
