Marketing Coordinator
About Us
We are an established photographic retailer with a passion for photography and helping our customers capture, print, and enjoy their memories. We serve everyone from photography enthusiasts and professionals to families and local businesses.
We are a local, customer-focused business looking for someone to help grow our reach and bring fresh ideas to our marketing.
Position Summary
We are looking for a creative, organized, and self-motivated Marketing Coordinator to take ownership of our company's marketing activities with minimal supervision.
The successful candidate will develop and execute marketing initiatives that increase customer awareness, engagement, traffic, and sales.
Key Responsibilities
Marketing & Campaigns Develop
- Develop and maintain an annual marketing calendar.
- Plan and execute seasonal promotions and campaigns.
- Develop campaigns around new products, services, and sales opportunities.
- Coordinate community events, workshops, and local partnerships.
- Research competitors and identify new marketing opportunities.
Social Media & Content
- Create a variety of social media posts each week.
- Create engaging videos/reels that showcase our products and brand.
- Photograph and create content featuring products, staff, events, and photography tips.
- Respond to comments and messages.
- Monitor engagement and grow our social media presence.
Website Management
- Manage and update website content, products, promotions and images.
- Keep the website current, accurate and engaging for customers.
- Help improve the online customer experience and support sales.
Digital Marketing
- Manage and improve our Google Business Profile.
- Encourage and monitor Google reviews.
- Improve local SEO and search visibility.
- Monitor website traffic and marketing analytics.
- Keep website marketing content accurate and up to date.
Email Marketing
- Create monthly newsletters and promotional emails.
- Grow and maintain our customer email list.
- Develop customer follow-up and promotional campaigns.
- Track results and improve campaigns based on performance.
Graphic Design & Advertising
- Create flyers, posters, signage, brochures, digital ads, and promotional materials.
- Coordinate advertising with local media and other vendors.
- Maintain consistent company branding.
Qualifications
- Marketing, communications, or related experience.
- Strong photography, video, writing, and graphic design skills.
- Knowledge of social media, email marketing, SEO, and Google Business Profile.
- Strong organizational and time-management skills.
- Ability to manage multiple projects and deadlines.
- Experience or interest in photography is an asset.
What We're Looking For
This is a self-directed position. We are looking for someone who:
- Takes initiative and doesn't wait to be told what to do.
- Can develop ideas and turn them into campaigns.
- Is comfortable working independently.
- Looks for ways to improve our marketing and customer reach.
- Understands that marketing should ultimately contribute to business growth and sales.
- Can measure results and adjust their approach when something isn't working.
Pay: $28.00-$32.00 per hour
Benefits:
- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care
Application question(s):
- How would you promote a photographic retailer that sells cameras and accessories as well as printing and photo services?
- Please tell us briefly about your experience creating social media content, including videos/reels. If possible, provide examples or links to work you have created.
Work Location: In person
