Location:
Toronto, ON, CA, M5J 2V5
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Req ID: 55070
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
Join our team
The Consumer Base Management team is seeking a Senior Market Manager to lead a high-impact strategic program of Postpaid Inter-Brand Migrations (Koodo-to-TELUS and TELUS-to-Koodo) to drive value accretion, churn mitigation and growth outcomes through end-to-end strategy and execution.
If you are a strategic thinker who thrives in a fast-paced, evolving environment, demonstrates strong ownership, and wants to make a tangible impact on millions of customers, this role is for you.
Here's the impact you’ll make and what we’ll accomplish together
As a proactive and strategic leader, you will own the Migrations portfolio end-to-end, partnering with diverse cross-functional teams and stakeholders to drive program awareness, evolve strategy and tactics in response to market dynamics, and deliver exceptional business outcomes.
You will play a critical role in shaping our base management strategy, embracing ambiguity and proactively identifying opportunities to expand and elevate the impact of the portfolio. Working closely with the Marketing Manager, you will develop comprehensive 4P strategies and ensure excellence in go-to-market execution.
Here's how
Develop short- to long-term program strategy and roadmap to successfully entice customers to migrate from Koodo to TELUS
Own pricing decisions, rate suite structure and campaign strategy to drive growth, accretive value and retention outcomes
Analyze performance data to synthesize compelling narratives on strategic direction, evaluate the impact of tactical initiatives, and inform forward-looking planning and decision-making
Identify new growth opportunities, craft robust business cases and bring innovative migration plays to life
Deepen channel relationships to drive performance, and operationalize complex programs end-to-end
Proactively test new messaging, segmentation, and offers with a rigorous approach to performance management and surface insights for future improvements
Build strong presentation to showcase recommendation and secure buy-in at all levels of the organization, including senior/executive leadership
Rally cross-functional teams across channel GTM, Pricing, Digital, Customer Experience, and other key stakeholder groups to bring program priorities to fruition
Provide guidance and coaching to a Marketing Specialist, supporting their growth through a dotted line relationship
Qualifications
You're the missing piece of the puzzle
5+ years experience in Marketing, Product Management, Consulting, or a related role
Self-starter with strong initiative and the ability to navigate ambiguity effectively
Proficiency in analytic tools (e.g., Tableau, Looker) to identify trends, model financial scenarios, build business cases, and formulate thoughtful pricing and strategic recommendations
Experience garnering buy-in from all levels of a large organization including senior leadership by leveraging your strong storytelling, presentation, and negotiation skills
Exceptional attention to detail with an ability to manage multiple projects and programs efficiently
Proven track record of leading cross functional teams on projects or campaigns
Ability to translate strategic objectives to seamless execution for your portfolio and stakeholders
Experience coaching, mentoring, or directly supporting more junior team members
Great-to-haves
Experience in telecom, ideally in the Mobility Consumer business (Postpaid or Prepaid)
Prior experience in base management, lifecycle marketing, or migration/upgrade programs
Experience managing capital projects to deliver new capabilities on time and on budget
A degree in Business, Marketing, Economics, or a related field
What we give back to you
A unique opportunity with exposure to all areas of marketing, and direct visibility to senior leaders
A fast-paced & dynamic environment, breaking new ground in evolving marketing strategies
A deeper understanding of telecom, product strategy, and customer-first programs
Work in an organization that supports you giving back to the community you live in
Mentorship and development opportunities
A diverse and collaborative team culture
Competitive pay & benefits
We also like to have a bit of fun!
Salary Range: $86,000-$136,000
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
