Pay Per Click (PPC) Specialist
Loop Marketing
Edmonton, AB

PPC Specialist responsibilities will include:

  • PPC campaign creation and management, and tracking
  • Managing client SEM campaigns for several clients across Canada
  • Ad creation and optimization
  • Optimizing campaigns within our budgets & restrictions in order to deliver quantifiable results for our clients on a monthly basis
  • Reviewing, reporting, and communicating results to our internal team on a regular basis
  • Learning our current client PPC strategy as well as bringing new ideas and strategies to the table
  • Manage client paid advertising campaigns across other relevant platforms (ex. Facebook, Instagram)
  • Analyzing results from digital marketing campaigns for clients, monitoring site traffic and conversions, determining what was successful, finding areas for improvement.
  • Work with team members as needed to prioritize & execute an optimal strategy for clients
  • Performing research to base choices & experiments on data. Including but not limited technical keyword research, A/B testing/ content optimization, site audits & reports, competitive analysis
  • Identifying and troubleshooting analytics/tracking issues, communicating the issues with the team in order to be resolved.
  • Collaborate with Account Managers & other relevant team members on strategy & tactics in relation to the account strategy and deliverables
  • Utilize industry tools to be efficient and effective in your work

Job Types: Part-time, Freelance

Experience:

  • SEO: 1 year (Preferred)
  • Web Development: 2 years (Preferred)
  • Wordpress: 2 years (Preferred)
  • PPC: 2 years (Required)
  • Google AdWords: 2 years (Required)
  • Facebook Ads: 1 year (Preferred)