About the Role
We are looking for a Digital Media Specialist to help launch and grow our new website and manage digital marketing campaigns for an existing client.
This is a hands-on role with two primary areas of responsibility: building and executing the digital marketing strategy for our new website, and maintaining and optimizing established campaigns for an existing client.
The ideal candidate has experience managing meaningful advertising budgets, understands how to turn strategy into campaigns, and is comfortable using performance data to make decisions.
What You'll Do:
Launch & Grow Our New Website
- Develop the social media and digital advertising strategy for our new website launch.
- Plan and execute paid advertising campaigns to drive traffic, customers, and sales.
- Film on trend Social Media content.
- Collaborate with Design team to develop relevant social media and marketing assets.
- Test audiences, messaging, creative, and campaigns to identify what performs best.
- Monitor results and optimize campaigns based on performance.
- Identify new opportunities to grow awareness, traffic, and sales.
Manage Existing Client Campaigns
- Manage and maintain the client's existing digital advertising campaigns.
- Monitor campaign performance and make ongoing optimizations.
- Refresh advertising creative and messaging when needed.
- Track key performance metrics and provide regular reporting.
- Identify opportunities to improve campaign results.
What We're Looking For
- 3–5+ years of hands-on experience in digital marketing, paid media, and social media.
- Experience developing and executing digital marketing strategies for established brands or businesses.
- Experience managing significant digital advertising budgets and making decisions based on campaign performance.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Experience developing social media strategies and content for consumer-facing brands.
- Strong understanding of digital advertising, audience targeting, creative testing, and campaign optimization.
- Comfortable analyzing campaign data and translating it into clear actions.
- Strong organizational skills and attention to detail.
- Able to work independently, take ownership of projects, and move quickly from strategy to execution.
Preferred Experience
- Agency experience or experience managing digital marketing for a larger established brand.
- E-commerce or direct-to-consumer experience.
- Experience launching a new website, product, or brand.
- Experience managing substantial annual advertising budgets.
- Experience with Google Analytics or similar analytics platforms.
- Experience creating short-form social content.
Success in this role means:
- Our new website launches with a clear, effective social media and advertising strategy.
- Digital campaigns generate measurable traffic, customers, and sales.
- Campaign performance improves through ongoing testing and optimization.
- Our social media presence consistently supports the growth of the business.
- Our client's existing campaigns are well maintained and continue to perform effectively.
Why This Role
This is an opportunity to build the digital marketing program for a new website from the ground up while also working with an established client and real advertising campaigns.
You'll have the opportunity to shape the strategy, execute the campaigns, see the results, and make decisions based on what actually works.
Benefits
- Casual dress
- Dental care
- Vision care
- On-site parking
Work Location: In person
Pay: $65,000.00-$75,000.00 per year
Benefits:
- Casual dress
- Dental care
- On-site parking
- Vision care
Work Location: In person
