Marketing Content Writer
Home Trust Company
Toronto, ON
The Content Writer is responsible for providing engaging and timely content to support Home Trust’s marketing efforts. The role requires excellent writing and editing skills, the ability to identify content opportunities through insights, to adapt writing style for the channel, and a passion to deliver quality content that appeals to our audiences, to attract and retain customers and boost brand awareness for our B2B and B2C audiences.

Scope/ Impact: The Content Writer’s responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading work prior to publication. The successful candidate’s experience and strong executional capabilities will enhance the marketing team’s ability to deliver successful programs across multiple channels including, web, print, presentations, videos, events, and social media, etc. This role requires a creative thinker, who looks beyond words on paper (or screen) to determine how the given assignment will impact the rest of a campaign, or strategy.

Position Responsibilities

Lead writer for all types of content, across all channels, with a focus on marketing material, print and digital; email campaigns; website content; presentations; video scripts; articles – blogs, evergreen, financial, product (LOB), magazine; and adhoc projects involving social media posts; advertising concepts, headlines, copy
Develop content to support and extend marketing initiatives to establish Home Trust as a thought leader within its competitive landscape
Lead and participate in brainstorm sessions to identify creative themes and develop campaign ideas
Ensure all content follows brand guidelines and tone of voice
Create and manage a diverse library of content including white papers, online articles, infographics, and videos to engage with our target audiences
Collaborative project planning with marketing team, sales and internal functions
Write content that is relevant, meaningful and on strategy for media publications, editorials, advertorials, newsletters, presentations, in alignment with the marketing strategy
Prioritize requests and manage deadlines

Compliance requirements/responsibilities

As an employee of Home Trust, must comply with all applicable Home Trust policies, standards, guidelines and controls.
Related Experience

Formal Education:
Post-secondary education in Marketing, Communications or Journalism

Related Experience:
5-7 years content development, marketing, communications
Financial Services, with some knowledge of Mortgages, credit cards and deposits
Creating and curating engaging content for all channels (including external- broker, social, web, email, blog)
Ability to translate the strategic advantages of various media into creative solutions for desired reach and frequency

Specialized Skills:
Outstanding English communications, writing, editing and proofreading skills
Creative and innovative thinker and planner
Able to prioritize and manage expectations involving diverse contributors and project types
Strong attention to detail and ability to multi-task projects and deliverables
Experience and understanding working within brand guidelines anda defined tone of voice
Excellent verbal, and interpersonal skills to build and maintain relationships
Team player, strong collaborative work relationships
Expertise with Microsoft Office365