Position Title: Marketing and Industry Events Manager
Division: Regional Business Unit
Location: Edmonton
Start Date: Immediate
Protecting 100 million people every day from harmful substances and infectious disease.
PRIMED is seeking a dynamic and experienced Marketing and Industry Events Manager to join our Regional Business Unit in Edmonton, Alberta.
The Marketing and Industry Events Manager is responsible for handling strategic responsibilities across both digital marketing and trade show/event planning, while emphasizing focus on brand awareness and customer experience. This role includes executing and optimizing digital marketing strategies to enhance our brand presence among the region’s hospital decision-makers. The manager ensures all marketing collateral, and the website are aligned with the latest value propositions and offerings. Additionally, the role requires a deep understanding of the region’s healthcare competitive landscape, enabling strategic insights and adjustments to strengthen our market position.
Your day to day:
- Create and implement comprehensive marketing plans aligned with the company’s objectives, focusing on brand awareness, customer acquisition, and retention.
- Design digital strategies based on market trends, customer needs, and competitor activities.
- Develop a customer-centric content strategy plan for 2025, including themes, content focus areas, and a detailed release schedule.
- Plan, organize, and execute company events, including trade shows, conferences, and promotional events.
- Lead the planning and execution of trade shows, focusing on booth strategies, design, messaging, and attendee experience, while coordinating with shared services for logistics.
- Build and implement a tradeshow evaluation framework by the end of 2024 to guide future attendance decisions.
- Coordinate with vendors, venues, and internal teams to ensure smooth event logistics and execution.
- Develop content strategies for marketing campaigns, including social media, email, web, and print materials. Implement current ad campaign plans and tailor messaging to support selected tradeshows.
- Identify target audiences for marketing and event initiatives, tailoring messaging and strategies to engage specific segments effectively.
- Monitor and analyze the performance of marketing campaigns and events, using metrics to assess effectiveness and inform future strategies. Prepare and present reports on marketing activities, event outcomes, to senior management.
- Work closely with the marketing agency and internal communications teams to ensure the website and marketing collateral, including stock and ad hoc presentations, consistently aligns with the value proposition and product offerings.
- Develop long-term strategies to enhance customer experience, ensuring that all touchpoints, both digital and in-person (e.g., tradeshows), are aligned with the brand's goals and values.
- Identify potential risks related to marketing activities and events, developing contingency plans to mitigate issues.
- Address and resolve any issues that arise during campaign execution or event planning.
Who you are:
· Bachelor’s degree, advanced degree would be considered an asset.
· Demonstrates the ability to work autonomously and take initiative without requiring constant supervision. Actively seeks out opportunities and solutions, anticipating needs and addressing challenges proactively.
· High EQ and ready to become part of a high-trust, high-accountability team.
· Possesses a natural inclination to explore new ideas, seek out knowledge, and stay informed about industry trends and developments.
· Strategically analyze data to identify potential consequences and risks of action or inaction.
· Open to feedback and willing to learn from others. Shows adaptability and a commitment to personal and professional growth based on guidance and constructive criticism.
· Maintains a strong focus on delivering exceptional service and creating positive experiences for customers, demonstrating empathy and responsiveness to their needs.
· Ability to anticipate the potential impact of decisions and actions by considering existing strategies and competitive dynamics. Identifies unintended consequences and adjusts plans accordingly.
· Proficient in organizing and executing detailed plans for events and projects, ensuring all aspects are carefully considered and managed to achieve successful outcomes.
· Skilled in utilizing social media platforms effectively for marketing, engagement, and brand promotion. Understands the nuances of various platforms and how to leverage them for optimal results.
· Comfortable working in an entrepreneurial environment with a proactive, innovative approach. Embraces a flexible, resourceful mindset and is willing to take calculated risks.
· Demonstrates a strong drive and motivation to achieve personal and professional goals. Shows determination to excel and advance within the organization.
Collaboration, Respect, Agility, Fearlessness, Trustworthiness & Innovation
As a Platinum Member of Deloitte’s Best Managed Companies, and one of Alberta’s Top Employer, you can trust we foster a flexible, functional, agile organizational culture based on our core values that we live every day. Working together in the office four days a week with one remote day, we will value you with competitive salary and benefits, career development, and paid time off.
We value diversity and respect in all the work we do. Workplace diversity and inclusion allows for innovative ideas to flourish, teams to collaborate without fear, and increases overall happiness.
PRIMED is an equal opportunity employer. Regardless of your race, colour, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are welcome here.
How to Apply
This position is available immediately. Interested applicants may submit their cover letter and resume through our careers page at PRIMED.com/careers.
We thank all applicants for their interest. Only those chosen for an interview will be contacted.
Job Types: Full-time, Permanent
Benefits:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Wellness program
Flexible language requirement:
Schedule:
Application question(s):
- Do you have a valid travel document (e.g. Visa/passport) to visit US for business purpose?
Experience:
- Promotional Marketing: 3 years (required)
Location:
- Edmonton, AB T6X 0W8 (required)
Work Location: In person
