JOB PURPOSE
As part of our Marketing team, the Digital Content Specialist will use a range of media to communicate with customers online, in store and, well – everywhere! The successful candidate will help us to increase brand awareness, while defining and delivering a brand voice that impresses and engages customers while attracting new ones.
KEY RESPONSIBILITIES
- Interact, and play with our customers across digital platforms like Facebook, Instagram, YouTube, LinkedIn and more
- Use all manner of media (such as video) to tell the story of Calendar Club Canada in store, and online
- Plan and create a first-class content strategy for a variety of channels that drives sales and customer engagement
- Research, analyze data, draw conclusions, and create compelling content based on raw data
- Regularly report on KPIs and metrics
- Participate in marketing team meetings, brainstorming sessions, and fulfill other departmental requests, as needed
- Assist with internal marketing initiatives and company communications
REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE
- An energetic people-person with a solid sense of humour
- High level of creativity, and the ability to bring vision to life in video, graphic design and the written word
- Proven success in creating retail/product-focused marketing content
- Strong video production and graphic design abilities
- Excellent written communication, and a passionate storyteller
- Enjoys being in front of a camera
- Skilled in Adobe Suite
- Proficiency with email marketing tools like Mailchimp
- Proven experience in growing social media followings
- Strong knowledge of SEO
- Highly organized, and familiar with project management tools and concepts
- Experience executing consumer focused advertising campaigns
- Hands-on experience with content management systems
- Proficiency in MS Office
- Post-secondary marketing, communications, public relations or relevant field
- Retail experience
- Someone looking to make their mark!
How To Apply:
- Please submit your resume and portfolio and tell us briefly why you'd be a good fit for this role
This Company is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs
Job Types: Full-time, Permanent
Benefits:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
- Work from home
Schedule:
Experience:
- Social Media Marketing: 3 years (Preferred)
Work remotely:
- Yes, temporarily due to COVID-19