About the role
We're launching a new program (International Business Management, AI Enabled) and we need one person to own admissions for it. Your job is to turn qualified leads into enrolled students starting with our July 20 cohort and continuing across the cohorts that follow.
This is a sales role, not a customer service role. You'll be on the phone all day, you'll work warm leads generated by our paid advertising, and you'll shepherd real adults through the decision to change careers. If you're good at this, it's one of the most meaningful sales jobs in Ontario — you're helping people make a serious move in their lives. If you're not good at this, you'll hate it. Read the rest of this posting honestly before you apply.
The first 12 weeks are intense. We're filling the July 20 cohort into a hard deadline, and you'll be carrying that. From August onwards, the pace steadies but the role grows — you'll take on more programs and build a real admissions function alongside us. This is a full-time permanent role with a real career path, not a short-term gig. This is a full-remote position.
The specifics
What you'll do, in one line: Call every lead within one business day, run a structured discovery conversation, walk qualified prospects through the funding process, and close them into enrolled students.
Lead volume: We're running aggressive paid advertising campaigns and expect meaningful daily inbound volume from now through July. You will not be cold-prospecting. You will be working leads that are already raising their hand.
The product you're selling: A 52-week online, fully asynchronous diploma program designed for adult career-changers. Real program with a real curriculum — you should read the program outline before your interview.
The buyer you're talking to: Adults 28–55, usually balancing work and family, making a significant life decision about going back to school. Many are first-generation post-secondary students. They need someone who respects their intelligence, takes them seriously, and helps them see whether the program is right for them.
The honest part
We want you to know what you're walking into.
- You'll be making 100 dials a day during the push, plus email and text follow-up
- You'll work some evenings and weekends during the final weeks before July 20 — that's when adult prospects are available
- You'll hear "no" a lot, and some prospects will be rude. This doesn't bother good salespeople
- You'll be expected to hit a callback SLA of one business day on every lead, no exceptions
- You'll manage your pipeline yourself and you'll be expected to keep it clean
What you actually need to have done before
- 3+ years of inside sales experience with real phone volume. B2C preferred. Education, financial services, insurance, real estate, mortgage, or healthcare sales backgrounds are ideal
- A track record you can talk about specifically — prospects you remember, deals you closed, conversion rates you hit
- A home office setup that works — reliable high-speed internet, a quiet space for calls, your own computer and headset
- Ontario residency and the legal right to work in Canada
What we don't care about: a degree, a sales certification, whether you've worked in education before, whether you know anything about international business. We'll train the product.
Compensation
- Competitive base salary, paid bi-weekly
- $500 bonus per student you enroll into the July 20 cohort, paid within 2 weeks of cohort start
- $250 retention bonus per student still actively enrolled at 90 days
- 2.5% commission on tuition revenue for all enrollments starting September 1, paid on the regular pay cycle following cohort start
- Realistic Year 1 total compensation for a strong performer: $72,000–90,000
- 2 weeks paid vacation, statutory holidays, benefits eligible after 6-month probation
- 6-month probationary period
What success looks like
Year 1: You personally close 50+ students into the July 20 IBM cohort by mid-July. Those students are qualified, honest about what they signed up for, and retain well into the program.
Year 2 and beyond: You're the senior admissions voice at Cappa. You own admissions strategy across all online programs. As we grow, you may build and lead an admissions team. The path here is real — we're a small, owner-operated college building fast, and the admissions lead is one of the most important hires we'll make.
About Cappa College
Cappa College is a private career college in Fort Erie, Ontario, offering trades programs (Welding, CNC, Hairstyling, Esthetics) and a growing portfolio of online AI-enabled business and IT programs. We're small, we're owner-operated, and we move fast. You'll report directly to the Campus Director.
We're not a legacy PCC with layers of management. We're building something specific: the most modern AI-forward online business education in Ontario, paired with strong in-person trades. This role is part of that build.
How to apply
Email your application directly to [email protected]. Include:
- A one-minute voice memo or video introducing yourself. Just tell us who you are, why this role, and what you'd do with it.
- Your resume. No cover letter needed.
- One specific deal you closed that you're proud of. One short paragraph. Who the prospect was, what their objection was, how you handled it, what happened. We're looking for specific details.
Applications that don't include the voice memo or the specific deal paragraph will not be reviewed.
Shortlisted candidates will get a 20-minute phone screen, then a working interview where we run through live prospect scenarios together. We move fast — you'll know within two weeks of applying whether you're hired.
Start date: May 4, 2026 or May 11, 2026.
Job Type: Full-time
Pay: $72,000.00-$90,000.00 per year
Work Location: Remote
