Social and Digital Media Manager
Balmoral Multicultural Marketing
Toronto, ON
Duties and Responsibilities:
Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Campaign set-up and execution, including generating and testing ad tags for campaign launches
Work with creative team, and 3rd party ad servers in the campaign set-up, ad trafficking and monitoring of digital campaigns
Complete quality assurance and testing of creative assets to ensure proper functionality across browsers
Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
Provide recommendations and solutions to quickly resolve technical issues
Communicate with vendors to ensure the proper set-up and deployment of campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Use best practices to pace budget and optimize for performance where necessary
Identify opportunities to implement solutions that increase effectiveness and efficiencies

2-4 years’ experience in digital trafficking
Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile etc.
Deep understanding of DoubleClick Campaign Manager (experience with other 3rd party ad servers a plus).
Experience in setting up and optimising Google Adwords campaigns
Knowledge of HTML, JavaScript, CSS, Web Analytics tracking and Viewability/Verification preferred.
Strong technical and computer skills with a particular emphasis on Word, Excel and PowerPoint
Superior attention to detail, organizational aptitude, and project management skills.
Ability to communicate technical/product information to both a technical and non-technical audience.
Capable of working well in a fast paced, deadline-oriented environment.
Proactive and highly organized, with the ability to manage multiple tasks simultaneously.
Language Requirements

Chinese is a definite asset
Please submit your resume/CV/portfolio to with subject “[Careers Social and Digital Media Manager]” or use our online submission form