Digital Media Specialist
SherWeb
Sherbrooke, QC
Do You Know SherWeb?

SherWeb is a world leader in the cloud computing industry. Our multidisciplinary team has more than 650 seasoned professionals from many backgrounds. For the last 20 years, we have taken advantage of the most innovative technologies in IT and we have excelled. SherWeb is expanding and has tens of thousands of clients in more than 100 countries. We’re always looking for the best talent. Give us the opportunity to discover your passion!

The Challenge: Digital Media Specialist

As a member of our Online Marketing and Automation team, you will act as the Digital Media Specialist on several marketing platforms. In addition to creating our media placement strategies, you will also work with a multidisciplinary team to maximize the scope and results of our campaigns. Using your analytical mind and intellectual curiosity, you will continually optimize our North American marketing campaigns and establish best practices for the Marketing department.

Your mandate:
Be responsible for the media campaigns, including ad placement, delivery, evaluation, the coordination of content, contracts/agreements and all other pertinent documents
Manage the purchase of keyword campaigns and banners (e.g., Google AdWords, Bing Ads)
Manage campaigns on social media (e.g., LinkedIn, Facebook, Twitter, Reddit)
Oversee the placement and the execution of display media and retargeting campaigns on various networks
Ensure all advertising is uniform and functioning properly
Define the strategy to distribute digital media for our various campaigns
Collaborate with the Strategists and the Creative team during the creation, follow-up and optimization of digital campaigns
Work with the Content Marketing Writers to ensure a solid synergy between the organic and paid ads
Do A/B testing of the CPL in our campaigns and suggest improvements
Create weekly and monthly reports to track key metrics (CPL, CTR, Conversion Rate, etc.), monitor the budget and all other initiatives in the Marketing campaigns
Analyze the campaign results using various tools (CRM, Google Analytics, Marketo, Power BI, Google Data Studio), optimize the results to improve performance and propose new recommendations for keywords, campaign structure, targeting and other facets
Stay up to date with new PPC trends, advertising in social media and media buying networks
All other tasks related to the department’s needs

Your profile:
Minimum of 2 years’ experience in a similar role
University diploma in Marketing or eCommerce or any other pertinent training
Bilingual, (English/French), both oral and written
Solid experience in digital marketing, both Search and Display
Thorough knowledge of Google Analytics, Adwords and LinkedIn and advertising on social media (LinkedIn, Facebook, Twitter, etc.)
Thorough knowledge of Microsoft Excel
Knowledge of Power BI will be considered an asset
Certifications in Google Analytics and AdWords will be considered an asset
Excellent communication skills, oral and written
Strong interest in the Web and its development

You have the following skills:
Great organizational skills; able to manage several projects at once with tight deadlines
Conscientious, self-critical, methodical, detailed in implementation
Skilled in research and analysis
Able to synthesize complex campaign results into simple, easy-to-understand concepts; very comfortable with statistics
Intellectual curiosity and analytical mind
Technical skills with the following tools: Google Adwords, Bing Ads, Sites/Networks, Microsoft Dynamics CRM and Marketo

You will enjoy the following benefits:
Competitive wage
Flexible hours
Beneficial group insurance plan
Stimulating and enjoyable work environment

… And much more: use of the latest technologies, ongoing training, employee assistance program (EAP), retirement savings plan, employee referral program, monthly team activities, discounts at a fitness center, etc.

Entry date: as soon as possible

Looking for a fulfilling job and an opportunity to make your mark in this rapidly-growing industry? We want to discuss your possible future as a member of our energetic team!

Website: www.sherweb.com/careers

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