About Compactica
Compactica is an emerging software startup based in St. John's, Newfoundland and Labrador, dedicated to pioneering efficient and reliable solutions within the geotechnical space. Fresh off our recent funding success, we're embarking on an ambitious journey to develop a groundbreaking SaaS solution aimed at transforming onsite testing practices at large construction sites. Our technology promises not only to save significant time and money for our clients but also to enhance the reliability and validity of test results.
If you’re passionate about targeted marketing, have a knack for building relationships, and are excited to join an early-stage tech startup, we want to hear from you!
Team
As Compactica’s first marketing hire, your mission is to generate high-quality leads through tailored, targeted outreach. You’ll focus on connecting with the right clients, “warming them up” for the sales team, and helping increase closing rates. By focusing on strategic, personalized marketing tactics, you will set the stage for Compactica’s growth in the geotechnical sector.
Role Specific Details
We are looking for an experienced marketer who has 4+ years of experience. In your role you will be:
- Client Targeting & Outreach: Research, identify, and reach out to high-potential clients within the geotechnical and construction fields. Your approach will prioritize quality over quantity.
- Lead Nurturing: Craft effective outreach strategies to engage potential clients, educate them on Compactica’s offerings, and cultivate relationships to hand off qualified leads to the sales team.
- Data-Driven Marketing: Use analytics to assess the effectiveness of outreach strategies and continuously improve client targeting and engagement efforts.
- Collaborate with Sales: Work closely with sales representatives to develop seamless handoff processes, enhancing conversion rates and customer experience.
- Content Creation: Develop marketing content, presentations, and messaging to communicate Compactica’s unique value proposition in a way that resonates with target clients.
- Digital marketing: Conduct digital/social marketing as a channel of outreach to clients.
How We Work
Iterative Development – As a startup, we need to move fast. As such, we are proponents of a lean loop development process that works quickly to create a minimum viable product that we iterate on over time. This includes sales, marketing and software working together to provide releases on a frequent basis.
Customer focused – We work closely with our customers who are part of the development lifecycle. They will become the alpha and beta users of our product and provide industry relevant feedback to ensure the solution meets market needs.
Collaborative – We work as part of a team who win together. We believe in the philosophy that the whole is greater than the sum of its parts. As such, we are stronger working together in a team-oriented environment.
Continuous Improvement – We are constantly challenging each other to improve and be better. We always strive to find better ways of doing things. We are driven by an insatiable appetite to learn and grow.
Fun – Everything is fun when you do what you love and you know you are making a meaningful difference. We work hard together but we also play hard together and enjoy working with each other. We are passionate about what we do. We get way more done when we are having fun.
Requirements
- 4+ years of experience in B2B marketing, preferably within SaaS, construction technologies or other related fields.
- Demonstrated success in lead generation and nurturing relationship to support sales teams.
- Strong communication and relationship-building skills, with a track record of engaging clients in meaningful ways.
- Ability to leverage data and analytics to refine marketing approaches and maximize impact.
- Experience in a startup or early-stage company is a plus.
Benefits
Compactica believes in ensuring every employee is engaged and enjoying their experience. We work hard to ensure you are set up to be successful. Some benefits include:
- Comprehensive healthcare and dental coverage.
- Flexible work hours & time off. We are a results driven organization. You decide how you work best.
- Unlimited vacation. You know when and where you need a break to be the most productive and fulfilled.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
Schedule:
Education:
- Bachelor's Degree (preferred)
Experience:
- B2B Marketing: 4 years (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
