Business Development Manager / Sales Representatives, Aged Lead Sales
Consumer Genius Inc. (CGI) | Calgary, AB
About Consumer Genius
Consumer Genius Inc. is a Calgary-based performance marketing and lead generation company operating at significant scale across multiple brands. We generate a large volume of consumer leads every month — this role is focused on unlocking additional revenue from the leads that don't convert with our primary buyers.
The Role
We're looking for a driven, relationship-focused salesperson to build and own a new revenue stream: selling our aged leads. You'll identify and onboard secondary buyers who want volume at the right price point, negotiate pricing, and manage those relationships to maximize the value we get out of leads that would otherwise go unsold. This is a hunting role — you'll be building a buyer book largely from scratch and expected to move fast and close deals. THIS ROLE INCLUDES COMMISSIONS.
What You'll Do
- Identify, prospect, and pitch potential buyers for aged leads across our verticals (auto finance, personal lending, and others)
- Negotiate pricing, volume commitments, and delivery terms with new and existing buyers
- Onboard new buyers — working with compliance to ensure all data resale and usage terms are properly documented and compliant
- Own and grow a portfolio of aged lead buyers, managing the relationship after the initial sale to drive repeat volume
- Monitor lead aging, availability, and quality by vertical to know what inventory you have to sell and when
- Work with internal teams (compliance, operations, data) to ensure leads are packaged, delivered, and invoiced correctly
- Track pipeline, buyer performance, and revenue against targets
- Continuously look for new buyer verticals or use cases for aged inventory to expand the revenue stream
- Stay current on lead resale compliance requirements (CASL, TCPA, and other applicable regulations) across jurisdictions we operate in
Who You Are
- A natural hunter — you're energized by finding and closing new business, not just managing existing accounts
- Strong negotiator — comfortable pushing for the right price and terms without losing the relationship
- Relationship-driven — you build trust with buyers so they come back for repeat volume
- Comfortable with data/lead economics — you understand (or can quickly learn) how lead pricing, conversion, and aging affect value
- Compliance-aware — you understand that lead resale isn't just a sales conversation, it's a regulated one, and you take that seriously
- Self-directed and target-driven — you know how to build a pipeline and don't need to be micromanaged to hit numbers
Preferred Background
- Experience in lead generation, data monetization, affiliate/performance marketing, or a related sales role
- Experience selling data or leads specifically is a strong asset (auto finance, insurance, lending, or similar verticals)
- Track record of building a buyer/client book from the ground up
- Familiarity with compliance considerations around data resale (CASL, TCPA) is a plus
- Comfortable with CRM tools (e.g., HubSpot) for pipeline tracking
Logistics
- Reports to: Management, Consumer Genius Inc.
- Compensation: Base + commission, commensurate with experience (structure to be finalized)
Consumer Genius Inc. is an equal opportunity employer.
Pay: $38,000.00-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
Work Location: Remote
