YOUR KEY RESPONSIBILITIES
Developing and delivering retailed focused marketing programs that help BRP brands WIN retail market share versus competition and help our dealers WIN market share in their local market as follows:
Lead Regional marketing campaigns for each BRP brands by developing strategies and deploying tactics that will solidify our position in the market while stimulating retail sales.
Lead the annual planning and budget preparation for your regional plans, recommending your plans to management and securing approval.
Deploy your campaigns annually and monitor the execution ongoing, reacting to results.
Manage and partner with our sales team, our global marketing teams as well as our media and creative agencies.
Evaluate and recommend how to improve effectiveness of your tactics to WIN market share for your brands and dealers.
Innovative thought leadership on how we get even better to WIN versus competition in areas such as:
Making it easy for dealers to prioritize your brands in marketing activities and digital channels
Driving consumers to BRP dealerships and influencing the consumer purchase decision once in the dealership
Managing change to make your ideas happen with the support of your manager
YOUR QUALIFICATIONS AND SKILLS
Bachelor degree in Administration or the equivalent
Field experience in the North American recreational powersports or automotive industry is an asset but not mandatory.
US market experience is a particular asset.
Experience in marketing, especially with co-op programs and in dealerships.
Bilingualism in french and english is an asset but not mandatory; must have strong English language skills to work with the sales team.
Burning desire to WIN versus competition for your brands and dealers
Motivated by the in-market battle and reactive to evolving sales performance
Ability to collaborate with partners in other commercial functions and agencies to deliver results
LIFE AT BRP
We create innovative ways to move – on snow, water, asphalt. In the air, on the ground and everywhere in between.
Built on a 75-year tradition of ingenuity and intensive customer focus, BRP is headquartered in the Canadian town of Valcourt, Quebec and operates manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria. We have a total workforce of more than 12,600 driven, resourceful people.
Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience.
Because it’s not about the destination. It’s about the journey. Yours.
We are passionate and qualified; by joining BRP, you will evolve within an experienced team that will welcome you with open arms.
AN EXCEPTIONAL AREA! >