Accelerated Career Program in Marketing & Philanthropy
Canadian Red Cross
Toronto, ON
Do you want to join forces with a group of people that are passionate about improving the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world? Are you excited by the idea of working within a complex organizational structure and working cross-functionally with peers across Canada? Do you want to be part of a high performance, results driven team, working with colleagues who are both collegial and have high expectations while sharing your passion for the cause, intellect and professionalism?

The Canadian Red Cross is seeking recent or impending graduates of Philanthropy or Fundraising programs to participate in the Graduate Program within the Philanthropy Department

The role will consist of a two (2) year rotation within 10 different areas of the Philanthropy Department. The areas consist of Donor Experience & Engagement, Direct Marketing, Digital Marketing, Community Engagement, Business Systems & Analytics, Finance Budgeting & Planning, Major Gifts, Corporate Partnerships, Foundations & Grants, and Planned Giving. New graduates from Canadian Universities and Colleges will be competitively selected to join the CRC under the Philanthropy team. This will be a paid position.

In addition to departmental experience, successful applicant will also have the opportunity to enhance their learning through deployment to Canadian Red Cross Domestic Emergency Response Operations. This will enable full picture exposure to many areas of the Canadian Red Cross operations.

Further enrichments to the program include one-on-one mentorship from leaders within the Canadian Red Cross to assist with professional growth, as well as internal and external training opportunities.

Networking and learning opportunities will also be available through travel to the annual Canadian Red Cross Philanthropy Conference, National Fundraising Day, international Red Cross Conferences, and the Association of Fundraising Professionals (AFP) Congress.

Areas of work:
Donor Experience and Engagement

Donor Services
Donor Communications
Full suite knowledge of all Philanthropy Channels
Direct Marketing

Direct Mail
Cross Channel Marketing
Monthly Giving
Digital Marketing & Web Strategy

Email Marketing
Paid Search
Paid Social
Content Development
User Experience Testing
Conversion Rate Optimization
Digital Analytics
Community Engagement

Communication skills
Logistics-time management and organizing
Campaign Execution
3rd Party Event Support,
National Campaign Execution,
Small Medium Enterprise,
Signature Events
Business Systems & Analytics

Training and Support experience with CRM database
Process Review and Documentation
Data Analysis and Reporting
Procurement and Contract negotiation
Finance & Budgets

Major Gifts

Moves Management
Pipeline Development
Bridge programs
Solicitation call process
Executing major gift cultivation
Corporate Partnerships

Corporate Giving, Cause Marketing, Employee Engagement and Event Sponsorships
Industry Analysis, Prospecting, Pipeline Development, Solicitation Process
Activation and Stewardship Planning and Execution related to various CRC programs and marketing channels
Planned Giving

Data Gathering and Analysis-Determining gaps in data on what we are doing.
Packaging direct mail with Direct Marketing team-Understanding how Direct Marketing integrates with personal giving, including Planned Giving.

Key Goals:
Immerse graduates into various opportunities available for philanthropic support at the CRC, to develop their cross-channel experience.


Creative Development: Extending thinking and executing strategies beyond what is already known regarding fundraising.

Technical Development: Learning about the unique Canadian Red Cross (CRC) approaches.

Personal Development: Team building and understanding the geographic and operational breadth and depth of CRC, valuable developmental skills.

Defined Outputs: Evaluation on specific projects and documentation of learnings as integration will be crucial on using body of knowledge in next area of rotation.


Education and Experience

Graduate, impending graduate or recent graduate of a recognized Canadian post-secondary Marketing or Fundraising Program
Experience in a fundraising role whether paid or volunteer considered an asset, but not required.

Skills and Abilities

Fluency in English; French considered an asset, although not mandatory
Excellent oral and written communication skills;
Demonstrated customer service skills;
Exceptional organization skills;
Ability to manage a variety of tasks, priorities, and time;
Proficiency in Microsoft Suite (Word, Excel, Outlook, PowerPoint);
Valid Drivers Licence an asset (but not required) as some travel may be required
Ability to travel outside of and within all areas of Ontario
To apply to this position please click here.