Join a Growing and Dynamic College
Gastown Business College (GBC) is a career-focused post-secondary institution committed to helping students achieve their educational and professional goals. As we continue to expand, we are seeking a creative, energetic, and results-driven Digital Marketing and Social Media Specialist to join our team.
If you are passionate about social media, content creation, digital marketing, branding, and student engagement, we would love to hear from you.
You will play a key role in enhancing the College's online presence, supporting student recruitment initiatives, and driving engagement across multiple digital platforms.
What You'll Do
Social Media Management
- Create, schedule, and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other social media platforms.
- Monitor social media channels and respond to inquiries professionally.
- Assist in growing audience engagement, followers, and brand awareness.
- Stay current with social media trends and emerging platforms.
Digital Marketing
- Assist in planning and executing digital marketing campaigns.
- Support online advertising initiatives across Google, Meta, LinkedIn, and other platforms.
- Help generate leads and increase student recruitment opportunities.
- Monitor campaign performance and identify opportunities for improvement.
Content Creation
- Create graphics, videos, promotional materials, and marketing content.
- Develop student success stories, testimonials, and recruitment-focused content.
- Assist with email marketing campaigns, blogs, newsletters, and website content.
- Ensure all content aligns with Gastown Business College's brand standards.
Student Recruitment Support
- Support student recruitment campaigns and outreach initiatives.
- Assist with open houses, information sessions, webinars, and recruitment events.
- Help manage inquiries generated through marketing activities.
- Work collaboratively with admissions and student services teams.
Analytics and Reporting
- Track and report on social media performance and marketing metrics.
- Monitor engagement, reach, website traffic, and lead generation activities.
- Assist in preparing marketing performance reports and recommendations.
What We're Looking For
Required Qualifications
- Diploma or Degree in Marketing, Communications, Digital Media, Business Administration, Public Relations, or a related field; or equivalent experience.
- Strong understanding of social media platforms and digital marketing.
- Excellent written and verbal communication skills.
- Strong organizational and time management abilities.
- Ability to work independently and collaboratively within a team.
- Proficiency in Microsoft Office applications.
Preferred Qualifications
- Experience using Canva, Adobe Creative Suite, CapCut, Photoshop, or similar design tools.
- Experience managing social media campaigns and digital advertising.
- Knowledge of SEO, Google Analytics, Meta Business Suite, and content management systems.
- Experience in education, recruitment, customer engagement, or marketing environments.
What You'll Bring
- Creativity and innovation.
- Strong attention to detail.
- Excellent communication and interpersonal skills.
- A positive, energetic, and proactive attitude.
- Strong organizational and problem-solving skills.
- Passion for marketing, social media, and student success.
Why Join Gastown Business College?
- Be part of a growing and innovative post-secondary institution.
- Gain hands-on experience in digital marketing and student recruitment.
- Work in a collaborative and supportive environment.
- Opportunities for professional development and career growth.
- Contribute to the success and future of students across British Columbia.
How to Apply
Interested candidates are invited to submit their resume and a brief cover letter outlining their experience and interest in the position.
Pay: $40,000.00-$45,000.00 per year
Benefits:
- Dental care
- Extended health care
- Vision care
Work Location: In person
