Looking for a great professional career without the big city? You've found it.
Norwood Sawmills may manufacture portable sawmills, but make no mistake about it: we're a marketing company. Our team is a group of passionate people with entrepreneurial spirits. We're looking for a Content & Social Media Specialist who can help us evolve our marketing campaigns, improve our online community, and create new resources to empower sawyers around the world.
As our Content & Social Media Specialist, you will be responsible for planning, implementing and monitoring our content and social media strategy, in order to showcase Norwood's values to existing and prospective customers, support marketing and sales efforts, and provide the best resources possible to the sawyer community. This will include leveraging a complex set of digital and social media platforms, including 21 websites and 12 Facebook platforms servicing multiple countries and languages.
Together, we will challenge the status quo, building new strategies and processes to meet a single goal: to empower resourceful people to build their best futures through wood.
So, if you are a passionate self-starter who wants to build something incredible, let's have a chat!
Experience: 3+ years
Location: Oro-Medonte, Ontario, Canada
Social Media Marketing
Roles & Responsibilities:
Assist in the development and implementation of our social media strategies.
Create, edit, and publish social media content on Facebook, Instagram, etc.
Assist with administering our video platform, “Norwood TV”, including YouTube and Facebook.
Engage with the Norwood community on Facebook, responding to posts, comments, and direct messages.
Engage with the Norwood community on Norwood’s forum, “Norwood Connect”, responding to posts, comments, and direct messages.
Coordinate with fellow team members to collect and relay the information necessary to provide fulsome and helpful responses to customers and prospective customers who communicate their questions and requests for support via social media.
Monitor and respond to customer comments, including forums, product reviews, etc.
Coordinate social media and content with international dealers to ensure consistency and accuracy.
Coordinate with translators and content specialists in international markets.
Stay up to date with the latest social media best practices and technologies.
Create and maintain relationships with industry professionals and influencers.
Identify new opportunities to evolve and support a growing online sawyer community.
Assist with the development, implementation, and management our content strategy.
Write and edit content for our websites, particularly our blogs.
Monitor SEO and user engagement, in order to find new content opportunities.
Maintain the company's content and social media calendar.
Coordinate with our agency partners.
Provide regular reporting to the management team
Challenge the status quo.
A true love for content creation and social media marketing
Degree/Diploma in communications, marketing, or a related field.
2+ years of experience as a Social Media Specialist or similar role in a professional capacity.
2+ years of experience writing and editing marketing copy, website content, and blog posts in a professional capacity.
An excellent working knowledge of Facebook, Instagram, YouTube, and other social media platforms.
An understanding of SEO best practices, including keyword research and analytics.
Experience using various analytics platforms, such as Google Analytics, to analyse, extract, and present data.
Experience publishing website content using Magento, or similar CMS platforms.
Experience in Photoshop, InDesign and other graphic design tools for Social Media promotion
Experience with social media management tools, such as Zoho Social or Hootsuite.
Experience networking with social media influencers is preferred.
An entrepreneurial spirit that drives you to find creative new solutions.
A desire to learn new things and push professional limits.
Must be available to work days, as well as evenings and weekends (social media monitoring)
2-3 writing samples (blog format)
A product that is actually FUN to use and FUN to sell! Norwood sawmills are the ultimate tool/toy/hobby for outdoor-minded people and passionate woodworkers.
An entrepreneurial team focused on pushing boundaries
A “big city”-calibre position without the soul-killing commute
Enviable quality of life in a small-town environment – We’re between Barrie and Orillia (and, YES, housing is actually affordable here!)
A foosball table in the cafeteria (though we have not had any tournaments yet …)
Opportunities for professional growth
Help shape our marketing strategies – This is an opportunity to take on passion projects and to put your mark on something awesome!