Job Overview
Dietitians of Canada believes in the power of food to enhance lives and improve health, and in the strength of a connected, engaged professional community. The Communications & Marketing Coordinator plays a key role in delivering member communications, managing social media, supporting the PEN(r) System’s marketing and sales, coordinating events, and supporting DC’s Awards Program. This position ensures that members, PEN System users, partners, and stakeholders are informed, engaged, and connected to the dietetic profession through strategic and creative communications.
The ideal candidate is a strong communicator and project manager with an eye for detail and a passion for storytelling. They thrive in a fast-paced virtual environment, have experience managing digital communications, and enjoy working collaboratively to bring campaigns, events, and special initiatives to life.
Duties & Responsibilities
1. Social Media Management
- Plan, create, and schedule engaging content across DC and PEN’s social media platforms, including LinkedIn, Instagram, and Facebook.
2. Email Marketing and Member Communications
- Coordinate the production of DC’s member newsletter and PEN’s eNews communications, ensuring content is complete, accurate, and delivered according to established timelines.
- Develop and distribute member email campaigns, and automated messaging to support DC programs, events, and initiatives.
- Maintain the DC editorial calendar to ensure communications align with DC priorities and partners.
- Track and analyze email performance, optimizing content for engagement.
- Assist in segmenting audiences for targeted communication strategies.
- Support quality assurance processes for email communications, including proofreading, link testing, formatting checks, and scheduling.
3. Website & Content Management
- Assist with updates and content management for DC’s websites (Dietitians.ca and UnlockFood.ca)
- Work with internal teams to ensure web content remains accurate, accessible, and aligned with DC branding.
- Monitor website analytics and recommend improvements based on user behavior and engagement trends.
- Assist in maintaining and promoting PEN-related web and digital content to support awareness, engagement, and resource utilization.
4. Practice-based Evidence in Nutrition: PEN® Marketing & Sales Plan
- Lead the design and development of PEN marketing and communications materials required to support marketing initiatives through email campaigns, digital content, social media promotion, and member engagement activities.
- Optimize PEN’s social media channels in accordance with the results of the marketing audit.
- Organize and run paid social media campaigns for the PEN System.
- Build and manage a presence for the PEN System in targeted online communities in the US and UK with the goal of increasing PEN License sales.
- Develop and manage email campaigns designed to generate and follow up on leads for the PEN System.
- Lead the PEN Team in a campaign to identify and engage dietitian champions for the PEN System.
- Collaborate with the Senior Management, Business Development and the PEN execute the sales plan.
- Work with the IT team to develop and manage a referral engine for the PEN System targeted to the UK market
- Using the FY27 PEN Marketing and Sales plan, lead the development and execution of the Q2, Q3 and Q4 marketing and sales roadmaps.
- Monitor social media channels, respond to inquiries, and engage with the online community.
- Analyze engagement metrics and provide recommendations to optimize content and reach.Stay up to date with trends and best practices in digital marketing and social media.
Qualifications & Skills
- At least two (2) years of experience in marketing, communications, event coordination, or a related field, preferably in a membership-based organization or association.
- Postsecondary education in communications, marketing, public relations, or a related field.
- Strong writing and storytelling skills, with the ability to create compelling content for different platforms and audiences.
- Experience managing social media accounts and using analytics to guide strategy.
- Experience supporting communications and marketing initiatives for digital products or other large campaigns
- Proficiency with email marketing tools (Higher Logic or SendGrid), website management, and design platforms (Canva, Adobe Creative Suite).
- Experience coordinating newsletters, digital communications, and content publishing workflows.
- Strong organizational and project management skills, with the ability to work effectively across teams and with external stakeholders.
- High attention to detail and commitment to accuracy, quality assurance, and brand consistency.
- Bilingualism (English & French) is a strong asset.
Note: While the above qualifications highlight key strengths, we welcome applicants with a variety of experiences and backgrounds. If you have strong qualifications in community engagement, membership services, or volunteer management but do not meet all the "Qualifications & Skills", we still encourage you to apply.
Job Type: Contract
Contract length: 12 months
Pay: $48,000.00-$60,000.00 per year
Experience:
- Communications: 2 years (required)
Language:
Work Location: Remote
