Welcome to Rejuvenation!
Rejuvenation Medical Group is Western Canada’s fastest-growing family of dermatology and multi-disciplinary medical offices. From modest beginnings dating back to 1984, Rejuvenation is a pioneer in delivering exceptional care to communities in British Columbia and Alberta. We specialize in skin health, dermatologic concerns, and an array of cosmetic and aesthetic services for all skin types. At Rejuvenation, the possibilities are endless.
Rejuvenation proudly offers career advancement opportunities through ongoing advanced laser, surgical, cosmetic and leadership training to help our STARS soar. For those looking to take their career to new heights, our organization is perfect for you. Rejuvenation is consistently growing into new markets and promoting talent from within; we love to see our STARS succeed!
Our diagnosis for you is an amazing and fulfilling career! Symptoms may include…
- Industry perks
- Star pricing on cutting-edge treatments and products
- Close-knit teams
- Fun and inclusive monthly challenges with incredible prizes
- Continuing education opportunities
- Flexibility and a healthy work-life balance
- Supportive management team
- Opportunity for internal growth
- Comprehensive health benefits
- And so much more!
What are you waiting for? Are you ready to become a STAR? Apply today!
Role Overview
We are looking for an innovative and results-driven Email Marketing Specialist to join our growing marketing team. This role will focus on creating and executing email campaigns that engage, nurture, and convert customers across our multiple brands. The ideal candidate has a passion for crafting compelling email content, is skilled in segmentation, and uses data to drive results. You will be responsible for managing email marketing campaigns end-to-end, from creative ideation to execution and performance analysis, with a strong emphasis on copywriting and platform expertise, particularly in Klaviyo.
Role Objectives
The Email Marketing Specialist responsibilities include, but are not limited to:
Email Campaign Creation:
- Create and execute captivating email campaigns, from promotions and newsletters to event announcements and automated workflows, driving engagement and customer interaction.
- Collaborate with the marketing team to develop email copy and visuals that align with brand guidelines and campaign goals.
- Create compelling and persuasive email copy that drives action, consistent with brand voice.
- Segment and personalize email content to improve engagement and conversion rates.
Automation & Segmentation:
- Develop automated email workflows (e.g., welcome sequences, abandoned cart, re-engagement) to nurture leads and increase customer retention.
- Utilize customer data to create targeted email segments and deliver personalized content.
Performance Analysis & Optimization:
- Track, analyze, and report on email campaign performance using key metrics such as open rates, click-through rates, conversions, and ROI.
- Conduct A/B testing on subject lines, content, and send times to improve email performance.
- Use data insights to continuously refine email strategies and improve future campaigns.
Database Management:
- Maintain and grow the email subscriber lists while ensuring compliance with Canadian privacy regulations such as CASL (Canada’s Anti-Spam Legislation) and PIPEDA (Personal Information Protection and Electronic Documents Act), particularly in relation to medical information and consent protocols.
- Implement list hygiene practices to remove inactive subscribers and improve deliverability.
Cross-Channel Integration:
- Collaborate with the marketing team and clinics to align email campaigns with broader marketing initiatives.
- Ensure email content is consistent with other marketing touchpoints, including social media, paid ads, and website messaging.
Platform Management:
- Manage email marketing platforms, with a focus on Klaviyo for automation and segmentation.
- Stay up to date with platform features and best practices, ensuring the most effective use of email marketing tools.
Role Qualifications
- Bachelor's degree in marketing, Communications, or a related field.
- 3+ years of experience in email marketing, preferably within an e-commerce or multi-brand organization.
- Proven work experience with email marketing platforms particularly Klaviyo
- Demonstrated expertise in email performance metrics, audience segmentation, and industry best practices for automation.
- Excellent copywriting skills with an ability to craft compelling, engaging email content.
- Experience with HTML/CSS for email template creation (a plus, but not required).
- Ability to analyze and interpret data to improve performance and optimize campaigns.
- Familiarity with Canadian data privacy regulations, including CASL and PIPEDA, and their application in email marketing.
- Experience with A/B testing, list management, and email campaign optimization.
Key Competencies:
- Analytical Thinking: Ability to leverage data insights to improve email performance and drive growth.
- Creativity: Innovative thinker with the ability to craft compelling and engaging email campaigns.
- Detail-Oriented: Strong attention to detail to ensure accuracy in campaigns and adherence to brand guidelines.
- Communication: Excellent written and verbal communication skills to collaborate effectively with cross-functional teams.
- Problem-Solving: Ability to troubleshoot email performance issues and propose solutions for improvement.
Employee Equity and Accessibility Statement
Rejuvenation Medical Group invites applications from all qualified individuals. Rejuvenation is committed to employment equity and diversity in the workplace and welcomes applications from: women, visible minorities, Indigenous Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.
Rejuvenation Medical Group provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at
[email protected]
If you possess the experience we are looking for, please submit your resume and cover letter via email to
[email protected] Please note that only those selected for an interview will be contacted. We thank you in advance for considering Rejuvenation Medical Group as your potential future employer!