WHO WE ARE
GreenShield is a proudly Canadian, national non-profit health care and insurance organization, driven by our mission of Better Health for All. We believe health care is a right, not a privilege, and we are committed to improving health outcomes, advancing health equity, and building a future where every Canadian can reach their full health and well-being potential.
Through our unique integrated payer-provider ("payvider") model, we offer insurance, administer benefits, and pay claims as a ‘payer’ while offering health care services such as mental health, pharmacy, telemedicine, and chronic disease management as a ‘provider’. As a non-profit social enterprise without shareholders, we reinvest our excess earnings to directly support underserved communities. Through GreenShield Cares, we positively impacted the health and well-being of over one million Canadians between 2020 and 2025. What’s driving us now is the commitment to measurably impact an additional three million Canadians by 2030 – across mental health, essential medicines, and chronic disease management – through scalable initiatives that deliver meaningful change in pursuit of our mission of Better Health for All.
At GreenShield, our culture is where purpose meets passion and performance. Our teams work as one to deliver meaningful, measurable impact for the people and communities we serve.
THE ROLE IN A NUTSHELL
Base Salary: Range Exempt
Reporting to the SVP, Product, Experience & Health Outcomes, the VP, Product, will provide senior product leadership across GreenShield’s portfolio of payer and provider solutions. This role is accountable for strengthening product strategy, portfolio management, digital transformation, and scaled product practices. The VP will lead both new product development and the evolution of existing products, ensuring the portfolio is customer-centred, commercially disciplined, operationally scalable, and clearly positioned in the market.
Responsibilities:
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Set the product vision, portfolio strategy, investment priorities, and roadmap, ensuring clear alignment to enterprise objectives and business performance goals.
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Translate customer, client, partner, and market insights into portfolio choices that improve relevance, usability, value, and competitive positioning.
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Strengthen product portfolio management discipline, including prioritization, business cases, lifecycle management, modernization, simplification, and product retirement decisions.
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Lead digital transformation across the portfolio by advancing scalable digital capabilities, data-informed decision-making, automation, and platform-oriented delivery.
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Mature the product operating model by embedding scaled agile ways of working, outcome-based roadmaps, clear decision rights, governance, experimentation, and continuous improvement practices.
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Partner across business, technology, customer experience, data, operations, finance, legal, and go-to-market teams to align priorities, manage dependencies, and accelerate execution.
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Own product performance management, defining measures for adoption, utilization, commercial performance, operational efficiency, and strategic contribution.
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Build and lead a high-performing product organization by aligning skills to portfolio priorities, developing talent, fostering customer obsession, and driving product excellence.
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Represent Product in enterprise planning, executive decision-making, investment discussions, strategic partnerships, key client opportunities, and market-facing conversations.
WHO WE'RE LOOKING FOR
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15+ years of progressive product management, product strategy, digital transformation, or portfolio leadership experience, including senior accountability for complex, multi-product portfolios.
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Proven track record leading both new product development and the transformation of existing products, platforms, and portfolios in complex business environments.
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Experience operating in complex industries such as healthcare, benefits, insurance, digital health, financial services, consumer platforms, or other regulated environments.
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Strong portfolio and investment judgment, with the ability to balance customer needs, enterprise economics, delivery capacity, risk, and market opportunity.
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Deep fluency in digital transformation, platform strategy, scaled agile delivery, product operations, customer discovery, experimentation, and data-driven product management.
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Strong commercial judgment, with the ability to assess market dynamics, segmentation, pricing, packaging, adoption drivers, and product-market fit.
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Executive-level communication and influencing skills, with the ability to simplify complex tradeoffs, align senior stakeholders, and represent product strategy in leadership, client, partner, and governance discussions.
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Proven ability to lead through ambiguity and change while building alignment across business, technology, operations, clinical, regulatory, and go-to-market teams.
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Experience building high-performing product teams, strengthening product craft, aligning skills to business needs, and creating a culture of continuous improvement and accountability.
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A bachelor’s degree in Business, Computer Science, Engineering, Health Administration, or a related field; an MBA or advanced degree is preferred.
THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
Here’s to Better Health for All!
A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.
GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [email protected]. Information received relating to accommodation will be addressed confidentially.
Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.
