Social Media and Promotions Coordinator
Trips By Transit
Halifax, NS

Position Title:

Social Media and Promotions Coordinator


$12-13.50 an hour for 20-24 hours a week for 10 weeks

Application Deadline:

June 16th at midnight. Interviews will take place later that week/or weekend with potential start date of the 24th June


End of June to End of August

About Trips By Transit:

Trips By Transit (TBT) is a not-for-profit organization that works to remove the barriers that prevent individuals from connecting with their communities, themselves, and the natural world. We do this primarily through leading accessible trips to local nature and wilderness spaces via public transit. We lead both community trips which are open to everyone and cost-free, and partnered trips that we run specifically for other community organizations. At TBT we believe spending time in nature has huge benefits—to one’s health, sense of wellbeing, involvement and interaction with one’s community, environmental stewardship, and much more. We also believe that nature should be accessed in the most respectful way possible, which is why we lead programming solely using public and active transit. Our adventures function as a way for participants to form personal connections in their community, learn more about local issues surrounding the environment, and learn how to access nature in a more sustainable way. TBT currently has two Chapters—the primary Halifax Chapter, and a Chapter in Kingston, Ontario.

Position Description:

We are looking for a passionate Social Media and Promotions Coordinator to increase our social media presence and improve online engagement. You will be responsible for creating original text, photo, and potentially video content, managing posts and responding to followers. In this position you will work alongside other staff and board to promote out mission and outreach to members of the Halifax community.

As the Social Media and Promotions Coordinator, you will be responsible for building and executing a social media and online engagement strategy. It is an asset if you are up-to-date and comfortable working with major social media platforms, and editing softwares. You should have excellent communication skills and be able to express our organization’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of online traffic and community engagement. We are open to applicants who are new to the field and are hoping to gain experience/learn throughout the role.


  • Build and execute social media strategy
  • Generate, edit, publish and share daily content that builds meaningful connections and encourages community engagement
  • Identify and optimize organization’s online presence within each social media platform to increase the visibility of organization’s social content, on facebook, twitter, and instagram
  • Moderate all user-generated content online
  • Look over online advertising analytics insights and best practices, and then act on the information
  • Collaborate with other employees to manage reputation, identify key players and coordinate actions
  • Determine and implement a regular publishing schedule for social media channels and blog posts
  • Receive, edit and publish blog posts on website
  • Create monthly newsletters promoting upcoming events
  • Create and distribute promotional materials
  • Ensure consistency in online presence and social media messages by working with staff and board members
  • Create end of term report, clearly outlining ongoing social media strategy


  • Experience with social media and online engagement
  • Ability to deliver creative content (text, image and preferably video)
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Positive attitude, detail and community oriented with good multitasking and organisational ability
  • Can supply owns camera and any other necessary equipment
  • Attend as many public TBT events/trips as possible


  • Knowledge of Photoshop or other photo editing software
  • Knowledge on video creation/editing
  • Comfortable working in outdoor settings (bearing weather condition)
  • Strong verbal and written communication skills
  • Self-motivated, experience working independently
  • Experience with major social media platforms

Applicants who do not have experience in all of these skills will not be disqualified. We are primarily concerned with work ethic and passion and are open to teaching some of these skills in the position.

Trips By Transit recognizes that individuals experience and job qualifications may be

impacted by the structural injustices present in our society. Employment Equity is a

necessary practice to challenge these injustices and acts as a measure to support

people of historically disadvantaged groups. If you would like to be considered under

the Employment Equity Policy, please clearly say so in your cover letter. These groups

include but are not limited to First Nations people, people of colour, Black Nova

Scotians, queer and intersex people, people with disabilities, working class people, and


Job Type: Temporary

Salary: $12.00 to $13.50 /hour