About Us
We are a premiere performance online agency, specializing in the full spectrum of mobile offers: cost-per-acquisition, app install, mobile lead gen, web-based mobile products and mobile-formatted online services and goods. We are the leaders in performance digital marketing, with extensive experience with advertising and product development for a wide range of virtual and physical consumer goods.
We are committed to our global partners by interfacing through our proprietary technology seamlessly, allowing us to provide top converting offers to our supply and publishers partners, and optimize the highest ROI profitability for our demand side clients.
PRIMARY RESPONSIBILITIES
Content Strategy and Production:
- Collaborate with the Toronto and Amsterdam offices to develop and implement multifaceted social media and content strategies that align with organizational objectives.
- Generate and oversee the production of engaging, SEO-optimized content across various platforms including blogs, websites, and social media channels.
- Develop and maintain a content calendar, coordinating with various departments for cohesive and timely campaigns.
- Manage the video production process from ideation to editing, ensuring alignment with the brand’s image.
Campaign Optimization and Analytics:
- Optimize social campaigns to ensure KPI benchmarks and optimal ROI through detailed analysis and reporting.
- Leverage analytics tools to monitor performance, drawing actionable insights to optimize future strategies.
- Utilize tools such as Google Analytics and Google Search Console to monitor performance, identify areas for improvement, and measure the effectiveness of optimization efforts.
SEO and Technical Implementation:
- Execute SEO best practices, including keyword research, content optimization, link building, and technical SEO, to improve search engine rankings.
- Implement advanced HTML, CSS, and JavaScript techniques to enhance the design, functionality, and user experience of our online platforms.
- Enhance website loading times through image optimization, minification of CSS and JavaScript files, and leveraging browser caching.
- Improve overall user experience (UX) and optimize conversion paths to drive organic traffic and increase engagement and conversions.
Industry Trends and Vendor Management:
- Stay abreast of industry developments and trends to keep our brand competitive in the digital space.
- Outsource and evaluate third-party vendors for campaigns as needed.
KNOWLEDGE AND SKILL REQUIREMENTS:
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience in digital marketing, content creation, and SEO optimization.
Technical Skills:
- Strong proficiency in HTML, CSS, and JavaScript.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar.
- Proficiency in using social media management and analytics tools (like Hootsuite, Sprout Social, Google Analytics, etc.).
Content and Campaign Management:
- Knowledge of social media platforms and content strategies.
- Familiarity with video production, including ideation, scripting, filming, editing, and talent coordination.
- Experience working with third-party vendors and managing outsourcing relationships.
Analytical and Project Management Skills:
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in SEO, digital marketing, and social media.
Communication and Collaboration:
- Excellent English written and verbal communication skills.
- Ability to work collaboratively with international teams and across different departments.
- Attention to detail and a strong sense of ownership over quality and results.
Yep Ads B.V. is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, color, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors. We thank all applicants for their interest, but only those selected for an interview will be contacted.
