Initiative - Data Analyst
IPG Mediabrands
Toronto, ON
In order to maintain a culture that promotes creativity and brilliant work, Initiative thrives on four key principles: being Fearless, Brilliant, Dynamic and Seamless. By truly living and working in a completely FBDS manner, we are able to deliver phenomenal business results while embodying the age-old saying, “work hard, play hard.” Our goal at Initiative is to ensure that you are doing the best work of your career - connected to our brand and our clients, while also feeling rewarded and fulfilled when you leave work each day.

Initiative looks for talent who embody our four core values - FBDS. These individuals can find and remove barriers, able to present the best option confidently.

We are currently recruiting for an Analyst.

Position Summary:
The role of an Analyst is to provide digital media intelligence to make faster and more effective investment decisions that drive business outcomes.

Use strong analytical skills, business acumen and attention to quality to provide data and analysis to assist in solving complex problems
Communicate insights and suggest improvements based on data and observed trends
Drive core insights from data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements
Develop advanced tagging strategies for measuring attribution and capturing multi-channel campaign performance across: social, mobile, programmatic, digital media, and e-commerce
Develop and present standard and ad-hoc reports and analysis to stakeholders across the organization
Work closely with Business Intelligence, to ensure timely and accurate maintenance of internal dashboards and data management
Perform proactive and reactive analyses to ensure data integrity
Create performance forecasts and track actual performance against forecasted plans

BS/BA in Statistics, Economics, Math, Computer Science, Marketing or applicable experience
2 years of experience in an analytics based role
Demonstrated proficiency in Microsoft Excel, SQL, or VBA
Knowledge of various measurement technologies: website traffic analytics software (tagging and log file based) such as Omniture (SiteCatalyst), Google Analytics, WebTrends, CoreMetrics, comScore, and social media analytics (Facebook Insights, Sysomos)
Experience working with MediaOcean Prisma and third-party ad-serving platforms (Sizmek/DoubleClick for Advertisers)
Topline knowledge of social media marketing and programmatic buying
Strong problem solving, business analysis, and quantitative skills
Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
Ability to pull data from multiple sources and formulate comprehensive and actionable reports
Proven ability to self-check work to ensure results are error-free
Ability to plan, organize and work on multiple tasks simultaneously

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.