Territory Manager - Canada
Breakthru Beverage Group
Fredericton, NB

To meet or exceed pre-determined service expectations while promoting product and fulfilling route management objectives. Activate programming and brand concepts. Achieve volume, market share, consumer trial and brand equity as per the market plan. Grow brand distribution with the right brands in the right accounts. This position requires a true passion for consultative selling and specific knowledge on how to sell.

Department: Sales

Reports To: District Manager


Required Duties:
Manage territory coverage to ensure excellent execution.
Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives
Maintain and grow existing volume and distribution by building credible and long term relationships with ON and OFF Premise accounts.
Manage assigned budget as required.
Conduct wine tasting and education sessions
Execute sales calls using the company’s Structured Call methodology.
Report on competitive activities within the territory and offer constructive suggestions
Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio.
Provides product and brand marketing knowledge through sales aides and staff training seminars.
Work with supplier representatives and members of management in the field to promote sales
Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management.
Ensure distribution of brands in key purchasing areas of account.

Must be able to:
Live and demonstrate the Company Values.
Demonstrate and exhibit high levels of professionalism with internal and external customers.


Required Skills/Experience:
Bachelor’s degree required
3 or more years’ selling experience in Fast Moving Consumer Goods environment.
Strong organizational and multi-tasking capabilities
Excellent communication skills: verbal, listening and written
Demonstrate sound judgment and problem solving skill
Excellent Negotiation and Influencing Skills
Sound knowledge of the sale and marketing of wine & spirit
Strong interpersonal and analytical skills
Proficient MS Office skills
Knowledge of Liquor Board Regulations, market trends and competition

Physical Demands of Job:
Carrying and lifting 45-65 pounds
Immediate reaching to perform various duties
Overhead reaching to perform various duties
Standing and walking for periods of time to perform various duties
Squatting or bending to perform various duties as assigned