Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility and drive sales across digital platforms. This role requires a strong understanding of digital marketing tools, SEO, and graphic design, with the ability to manage multiple campaigns simultaneously. The Marketing Coordinator will collaborate with cross-functional teams to optimize marketing efforts and analyze performance metrics to inform future initiatives.
Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels including social media, email marketing, and paid advertising.
- Utilize SEO best practices and conduct keyword research to improve website ranking and organic traffic.
- Manage and update content on WordPress websites, ensuring consistency with brand messaging and SEO standards.
- Design engaging graphics and visual content using Adobe Creative Suite, including Adobe Photoshop.
- Manage paid advertising campaigns on platforms such as Google Ads, Google AdWords, Facebook Advertising, and Google Analytics.
- Monitor campaign performance through analytics tools like Google Analytics and adjust strategies accordingly to maximize ROI.
- Conduct market research to identify trends and opportunities within the e-commerce space.
- Collaborate with the sales team to align marketing initiatives with business goals.
- Maintain a consistent brand voice across all digital channels and content formats.
- Assist in the development of email marketing campaigns to nurture leads and engage existing customers.
Experience
- Proven experience in digital marketing, preferably within an e-commerce environment.
- Strong knowledge of SEO techniques, keyword research, and analytics tools such as Google Analytics.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL, Canva, Wordpress and related web technologies.
- Hands-on experience managing Google Ads, Google AdWords, Facebook Advertising campaigns, and Google AdWords certification is highly desirable.
- Familiarity with email marketing platforms and strategies for audience segmentation and engagement.
- Ability to analyze data effectively to inform campaign optimization decisions.
- Prior experience in graphic design or visual content creation is a plus. This position offers an exciting opportunity for a creative marketer eager to make a measurable impact through innovative digital strategies while working in a collaborative environment committed to professional growth.
Pay: From $20.00 per hour
Benefits:
Work Location: In person
