OVERVIEW
A major financial institution is seeking a Senior or Principal-level researcher to lead a competitive benchmarking initiative for its credit card business. Ahead of next fiscal year's planning, the team needs a clearer view of how their offering compares to best-in-class competitors, and this role will build the scorecard to close that gap: a repeatable, trackable framework for rating features against the competitive landscape.
The engagement blends qualitative and quantitative research, with a mix weighted toward market research over usability. A research plan is already in place, so the researcher will be expected to hit the ground running rather than build from scratch.
6 month contract
Pay Rates
T4 - $75 to $89IC - $87 to $100
RESPONSIBILITIES
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Lead qualitative research through one-on-one interviews to inform the benchmarking framework
- Design, program, and field a large-scale quantitative survey to validate and expand on those findings
- Build a competitive scorecard that maps credit card features (rewards, fraud protection, mobile app capabilities, and similar) against competitors and rates current performance against each
- Structure the scorecard as a repeatable, year-over-year tracking tool rather than a one-time report
- Deliver findings against key project milestones, culminating in refined results and stakeholder support through roadmap planning
- Present research findings directly to stakeholders and support their use in roadmap decision-making
- Own the full research lifecycle for this engagement: study design, fieldwork, analysis, and synthesis
- Consultancy background with strong quantitative research skills
- Experience building a competitive benchmarking framework or scorecard, in any industry
- Blended UX research and market research background
- Credit card-specific experience is a nice-to-have, not a requirement
QUALIFICATIONS
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Senior or Principal-level researcher who can operate independently from day one, with no ramp-up period built into the engagement
- Hands-on experience personally building and fielding surveys in Qualtrics or similar tools, not just reviewing results built by others
- Demonstrated experience running large-scale quantitative research, including design, fielding, and analysis
- Experience running high-volume one-on-one qualitative interviews and synthesizing consistent themes across them
- Background in banking or financial services, ideally supporting a product or roadmap planning process
- Comfortable presenting research findings directly to business stakeholders
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.
