Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our digital marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, SEO, with proficiency in various digital tools and platforms. This role offers an exciting opportunity to develop innovative marketing strategies, manage campaigns, and analyze performance metrics to optimize outreach and engagement across multiple channels.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and sales.
- Manage e-commerce platforms, ensuring seamless user experience and product presentation.
- Oversee SEO efforts, including keyword research, on-page optimization, and backlink strategies to improve organic search rankings.
- Design compelling visual content using Adobe Photoshop and Adobe Creative Suite for digital campaigns.
- Maintain and update websites using WordPress, ensuring content accuracy and technical performance.
- Create, monitor, and optimize paid advertising campaigns across platforms such as Google Ads, Google AdWords, and Facebook Advertising.
- Utilize tools like Google Analytics and SQL to track campaign performance, analyze user behavior, and generate actionable insights.
- Implement email marketing campaigns to nurture leads and retain customers.
- Conduct keyword research to identify target keywords for content creation and paid campaigns.
- Collaborate with cross-functional teams to ensure consistent branding across all digital channels.
- Stay updated with the latest trends in digital marketing, including emerging platforms and technologies.
Requirements
- Proven experience in digital marketing, with a focus on SEO, and paid advertising campaigns.
- Strong skills in Google Analytics, Google AdWords, and campaign management tools.
- Experience with content management systems like WordPress.
- Expertise in graphic design tools including Adobe Photoshop or Canva
- Familiarity with social media advertising platforms such as Facebook Advertising, Instagram and Linkedin.
- Knowledge of analytics tools, keyword research techniques, and conversion rate optimization strategies.
- Excellent communication skills, strategic thinking, and ability to manage multiple projects simultaneously.
- A degree in Marketing, Business Administration, or related field is preferred but not mandatory if complemented by relevant experience. This position offers an engaging environment for a motivated professional eager to lead innovative marketing initiatives that make a measurable impact on business growth.
What makes us a little different
- You will be working with a few different businesses across different sectors.
- You will be working directly with ownership, not burried in layers or bureaucracy.
- You will be touching all aspects of marketing, not focusing on any single tactic.
- You will be managing a team, both local and offshore.
- You will be exercising your skills in three different global marketplaces.
- You will be hybrid remote, in the office one day/week.
Pay: $60,000.00 per year
Benefits:
- Flexible schedule
- Work from home
Application question(s):
- What excites you most about this position?
- Tell what you have done in the marketing world that you are most proud of?
Work Location: Hybrid remote in Calgary, AB T2G 2A7
