Social Media Director
Avenue Recruitment Inc.
Montréal, QC
Our client, in business for more than 75 years, manufacturer of high-end promotional items in the field of sport (hockey, football, Olympic wrestling, auto racing ...) is currently looking for a SOCIAL MEDIA DIRECTOR to manage a small team of Social Media coordinators and work closely with the Designers, the Copywriters, Web Strategist and Account Managers.

As the Social Media Director, you will have the responsibility to grow and engage your audience by:

Creating and implementing social media strategies and reports
Developing independent content strategies using different platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
Executing paid acquisition tactics, testing and refining channel specific ad sets
Creating and managing all digitally published content on social media platforms based on research and analysis
Providing input on ongoing development of strategy and analytics tools
Identifying influencers and engaging with them
Actively going out within the online community to connect with potential customers and advocate
Staying on top of the latest ad tech, as well as content marketing best practices (SEO should be your best friend!)
As the Director, you will also be responsible to set key indications and keep track of all KPIs.

Minimum 5 years of related experience in Marketing - Social Media
Minimum of 2 years experience managing a team
Strong Business Acumen
Ability to translate data into actionable insights
Results oriented & Creativity.

Minimum of 3 to 5 years of related experience
Ability to translate data into actionable insights