Req Id: 271723
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.
If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.
The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.
Title: Ad Operations Specialist, Bell Media
Job Status: Regular- Full Time
Location: 50 Eglinton Ave. E. 8. Toronto, ON
Salary: Commensurate with qualifications and experience
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team
Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV — Canada's #1 television network, and the country's most-watched specialty channels. It is a critical component of Bell’s commitment to leverage strategic investments in broadband networks to offer Canadians the best available content on any of the four screens they choose: television, smartphone, tablet and computer.
Bell Media Digital
Building on the strengths of Bell Media content and brands, Bell Media Digital offers Canadians anywhere, anytime access to the best of news, sports and entertainment
Featuring dynamic, interactive content and the best delivery infrastructure in the country, Bell Media Digital’s multimedia platforms include video online, websites, user-generated content sites, mobile content and video on demand
As Ad Operations Specialist, you will serve as one of the primary day-to-day business contacts for the client and be responsible for customer questions, concerns and issue resolution
The AM is expected to consistently provide excellent customer service to accounts, as well as represent the company to the client to ensure quality and satisfaction on both sides. In addition, the Ad Operation Specialist will build relationships with clients to encourage new and repeat business opportunities
The Ad Operation Specialist oversees the day-to-day activities within the online account(s) and the execution of customer orders, from initial briefing to campaign post-mortem, including, order entry, ad trafficking and creative management. To achieve this, the Ad Operation Specialist manages the fulfilment and optimization of campaigns in line with the customer’s requirements and expectations. In addition, the Ad Operation Specialist provides regular reports to the customer and the Account Executive on the delivery of the campaign
The Ad Operation Specialist identifies opportunities within the account for up selling and cross selling and works closely with the Account Executive on proposals for new business. The Ad Operation Specialist is responsible for account optimization and increased Return on Investment (ROI) from the customer’s perspective
Success in this role relies on the ability of the Ad Operation Specialist to build a reputation of “trusted advisor” within the customer business and to develop strong relationships with key contacts. Effective planning and organisational skills coupled with an ability to identify opportunities for new business / up selling are also keys to success
Job Duties / Accountabilities:
Responsible for all compliance on client deliverables and revenue; including:
Trafficking and launching campaigns based on requested launch date
Testing and performing QA for advertising creative to ensure proper functionality within Bell Media network (Within Apps, Desktop/Mobile Web, Connected TV, VOD, Podcasts.)
Send clients ad specifications based on their campaign and provide any assistance required to ensure creative meets with these specifications
Provide clients with reporting and any optimization suggestions
Monitoring online campaigns to ensure full delivery
Ensures that client issues are dealt with in an efficient manner, informing the Account Executive and Senior Manager of any problems that may arise
Works closely with the product and content team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
Ensures that all processes and procedures are completed, quality standards are met
Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
Understanding of company capabilities and service, and effectively communicates all offerings to the client
Reports to the Associate Director, Account Management & Digital Platforms providing regular input on all account activity, including status and call reports on a weekly basis
Schedule and manage online advertising campaigns using multiple systems and tools (GAM, Cadent, OMS) including all required filters, settings and targeting criteria
Identify opportunities within the account for up selling and cross selling and work closely with the Account Executive on proposals for new business
Troubleshooting campaign, creatives and tag issues within Desktop/Mobile Web, App, Connected TV, Podcast and VOD environments
Lead or participate in project work that is assigned by associated director
Attend weekly meetings with Account Executive to ensure both parties are informed of campaign progression and upcoming opportunities
Attend weekly Ad Operations team meetings
Educated to degree level or equivalent
4 years + experience in Digital Ad Trafficking, Account Management, Digital Ad Operations preferably with a Publisher
2 years’ experience in programmatic trading
Experience in Google Ad Manager ad server is a must
Experience with Wide Orbit Digital Hub Order Management System is required
Must have experience in trafficking their own Display, Video Creatives across Desktop, Mobile Web, App, Connected TV and Video on Demand platforms
Able to read web/app ad calls
Proven track record in campaign management and optimisation
Preferred Qualifications / Competencies:
High level of proficiency in Microsoft Excel, PowerPoint, Outlook and Word
High level of proficiency in Taleria, Slimcut, Cadent, Google Analytics, MOAT, Salesforce
Understanding of 3rd party tagging solution vendors such as IAS, MOAT, DV and the knowledge of implementing them into Display, Video creatives
Understanding the difference between viewability standards, i.e. GroupM, MRC, IAB
Working knowledge of 1st & 3rd party audience segmentation
Experience and knowledge in creating and managing Programmatic Guaranteed campaigns
Time & Priority Management; highly skilled at prioritization and has strong organizational skills
Motivated, energetic and determined and has experience working in teams
Detail oriented, resilient, team player and an agile learner
Problem Solving and Decision Making under pressure
Communicating and Influencing
French-English bilingualism is an asset
Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.
Position Type: Non Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto
Application Deadline: 10/05/2020
Please apply directly online to be considered for this role. Applications through email will not be accepted.
At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or firstname.lastname@example.org to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at email@example.com.
Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.