Term: 4 months
Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), responsible for communicating with and providing information for secondary school students, their families, and school officials regarding admission policies, academic programs, and other aspects of university life to help guide their decisions about post-secondary education. In light of research that confirms the impact of effective high school recruitment visits, plays a crucial role in the successful realization of undergraduate enrolment management goals and the safeguarding of UWaterloo’s high-quality reputation by developing relationships with prospective applicants.
There are 3 positions available.
Responsible for significant independent travel to provide informed representation of UWaterloo at Canadian high schools and at post-secondary information events
Responsible for significant travel to present UWaterloo’s strengths; help prospective students visualize a UWaterloo experience; build effective relationships with prospective students and their families; and provide complete and accurate information about programs, co-op, the admissions process, and any other details required by prospective students
Responsible for acting as a key informed representative and ambassador for UWaterloo and for exhibiting a consistently high level of maturity, professionalism, and credibility to act as UWaterloo’s face-to-face spokesperson with all audiences
Represents UWaterloo at Ontario University Regional Fairs (OURFs)throughout Ontario, typically involving two or three OURF visits in one day interacting with 30 –100+ secondary students at each as well as their parents and school personnel
Visits and/or connects virtually with secondary schools throughout Ontario on an individual or tag-team basis to meet with students who are interested in finding out more about UWaterloo, at each school conducting a 30-minute presentation to a group of students, holding small-group counselling sessions, and meeting with school personnel to provide up-to-date UWaterloo information
Participates in and contributes to UWaterloo’s success at the annual Ontario Universities’ Fair(or online alternative), promoting UWaterloo to prospective students and their parents by providing information by delivering professional and engaging presentations throughout the weekend
Participates in and contributes to the success of the Fall Open House, a Saturday event that typically takes place at the beginning of November to provide an opportunity for prospective students and their families to visit the campus, experience a full tour, become familiar with why students choose UWaterloo, and speak(in person or virtually)with individuals to obtain answers that will help them make informed decisions
Responsible for completing extensive training prior to the beginning of the recruitment visit schedule, including polishing the delivery of effective and engaging presentations that incorporate compelling stories about the UWaterloo experience
Attends the provincial Recruitment Workshop
Shares feedback about high school audiences and UWaterloo materials with the M&UR team to help with the development and enhancement of undergraduate recruitment strategies
Carefully confirms the logistics for any travel and exercises judgment in obtaining assistance or determining a creative solution for any problems that may arise
Responsible for maintaining awareness of cultural, language, religious, political, socio-economic, and any other relevant factors in UWaterloo’s younger student recruitment markets
Responsible for ensuring effective follow-up communication with prospective students
As required, undertakes recruitment travel to visit high schools and attend UWaterloo recruitment events across Canada outside Ontario
Collaborates, advises, and consults
Collaborates with and advises the Manager, Liaison with respect to any challenges that arise with respect to high school recruitment travel, including obtaining accurate answers to any unforeseen questions that may arise
Co-operates closely with the M&UR team; the RO Admissions team and other staff; the St. Jerome’s University recruitment team; and colleagues in the faculties, professional schools, university colleges, and other departments who have a vested interest in undergraduate recruitment
Proactively shares knowledge so that all M&UR team members can incorporate new information and techniques into their strategies
Acquires, understands, and applies current, relevant market research and institutional knowledge
Keeps fully informed and knowledgeable about all aspects of programs, admissions, student life, visual identity and branding, success after graduation, and other issues related to undergraduate prospective students, applicants, and admitted students, including all relevant research, communications, recruitment initiatives, and how any changes impact their high school recruitment visits
Maintains a clear understanding of generational characteristics and the needs and preferred communication methods of all audiences in order to enhance the success of their high school recruitment visits
Observes and reports on the recruitment strategies, activities, and involvement of UWaterloo’s competitors
Participates in M&UR recruitment events and completes such other general and specific duties as may from time to time be determined
Bachelor’s degree, preferably from UWaterloo
Essential: demonstrated outstanding written and oral communication skills, with proven excellence in public/promotional speaking and delivery of presentations
Essential: student leadership experience during university studies and extensive knowledge of and involvement in UWaterloo, including an overall understanding of the organization of UWaterloo services and departments
Beneficial: background in teaching, undergraduate recruitment, marketing, sales, public speaking, and/or public relations
Essential: at least 21 years of age with a valid driver’s license, Driver’s Abstract Validation (uncertified)and satisfactory Vulnerable Sector Police Check results
Able to work extended hours and irregular hours. Able to stand long periods of time, as well as the ability to lift light to moderately heavy boxes
Essential: satisfactory level of comfort with independent travel, navigation in unknown cities, and extended stays in hotels
Maintains awareness of applicable cultural/regional interpersonal expectations, travel advisories and sensitivities in targeted markets. Where appropriate -tailors behaviour, appearance, clothing (etc.) prioritizing representing the University of Waterloo professionally
Ability to speak credibly about all aspects of academic and university life, including undergraduate recruitment and admissions, Canadian and international education systems, transition issues, academic programs, co-op system of study, financing, residence, student life and success, and success after graduation
Demonstrated ability to think under pressure and on the fly and to respond quickly to change
Awareness of and sensitivity to cultural, language, religious, political, socio-economic, and other relevant factors in UWaterloo’s recruitment markets
Proven presentation skills and public speaking skills sufficient to provide effective, credible, and positive representation of UWaterloo at high schools and on-and off-campus educational events
Beneficial: clear understanding of prospective student audiences, coupled with knowledge of student recruitment marketing and enrolment management principles
Strong organizational and problem-solving skills coupled with the ability to handle multiple tasks, meet deadlines, and excel in a fast-paced environment characterized by changing priorities.
Demonstrated ability to thrive in and contribute to an integrated and collaborative team environment and to apply a positive team approach to working with colleagues
Essential: ability to influence and motivate others
Ability to work independently and within a team, fostering mentorship amongst colleagues
Advanced proficiency in MS Office Suite
Vulnerable Sector Check is required
The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.
The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuit/Inuk, Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at firstname.lastname@example.org or 519-888-4567, ext. 45935.