MERCHANDISING + CRO EXECUTION SPECIALIST (SHOPIFY)
Full-time | In-office (5 days/week)
Location: 267 Champagne Drive, North York, ON
ABOUT FITNESS AVENUE
Fitness Avenue sells high-ticket, spec-driven fitness equipment (home and commercial). This role exists to improve how customers find products, understand them, and buy with confidence on our Shopify store.
WHAT YOU WILL OWN (HANDS-ON)
- Product Page (PDP) Upgrades
- Own and enforce a PDP standard for priority SKUs (template + required sections)
- Improve: specs, benefits, compatibility, objections, shipping/returns/warranty clarity (within approved rules)
- Maintain accuracy and presentation: zero sloppy formatting, missing info, or broken variants
- Collection Merchandising + Navigation
- Improve taxonomy, navigation, filters, sorting rules, and featured SKUs by customer intent
- Keep collections clean and logical (best sellers, new arrivals, in-stock prioritization)
- CRO Execution (Measured, Practical)
- Maintain a weekly CRO backlog and ship improvements consistently (PDP/PLP/cart)
- Identify high-traffic, low-converting pages and fix them with measurable changes
- Propose simple tests when appropriate and document outcomes
- Bundles + Cross-Sells (AOV Lift)
- Build “complete the setup” bundles and cross-sell logic
- QA logic so recommendations are compatible and available
- Promo / Launch Setup + QA
- Execute onsite promo tasks (collections, landing pages, banners, messaging) from approved briefs
- Run a promo QA checklist before launch and monitor after launch (no misfires)
- Light Coordination (You Still Ship)
- Write clear briefs for designer/content support
- Create dev tickets when theme work exceeds your ability
- QA and sign off before anything goes live
WHAT THIS ROLE IS NOT
- Paid media management (handled by our Digital Marketing Manager)
- Pricing strategy ownership (you execute within established rules and flag issues with evidence)
REQUIREMENTS
- 3+ years hands-on Shopify experience (Shopify Plus strongly preferred)
- 2+ years in eCommerce merchandising/CRO execution on a multi-SKU catalogue (300+ SKUs preferred)
- Proven experience owning: collections, navigation, filters/sorting, PDP standards, and onsite QA
- Implemented at least 3 Shopify apps end-to-end (install, configure, QA, rollback mindset)
- Comfortable with GA4 basics (funnel review + sanity checks)
- Bonus: basic Liquid/HTML/CSS for safe theme edits and strong communication with developers
- Education: Diploma or degree required; equivalent experience may be accepted for exceptional candidates
- Fitness interest is a plus (not required)
IMPORTANT
This is not a social media role. This is not a paid ads role. If your background is mainly running Meta/Google campaigns and you have limited hands-on Shopify merchandising and onsite execution, this role is not a fit.
Job Types: Full-time, Permanent
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care
Ability to commute/relocate:
- North York, ON M3J 2C6: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Describe the largest Shopify store you directly managed (monthly revenue, SKU count & what you were personally accountable for)
- Desired salary range (CAD) and earliest start date?
- Describe your triage sequence when conversion rate drops sharply overnight.
- Could you analyze any single product page on fitnessavenue.ca and identify 1–2 conversion blockers, 2 strategic items to cross-sell with rationale, and one week-one quick win?
Experience:
- Shopify Plus: 3 years (required)
- GA4: 2 years (required)
Work Location: In person
