Job Overview
We are seeking a dynamic and creative Social Media Coordinator to join our marketing team. The ideal candidate will be responsible for developing and executing engaging social media strategies across multiple platforms to enhance brand awareness, drive traffic, and support our e-commerce initiatives. This role requires a strong understanding of digital marketing, SEO, and graphic design, with the ability to analyze performance metrics and optimize campaigns accordingly. The Social Media Coordinator will play a key role in shaping our online presence through compelling content creation and targeted advertising efforts.
Responsibilities
- Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Create visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Conduct keyword research to optimize content for SEO and improve organic reach.
- Manage social media scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules.
- Monitor social media channels for engagement opportunities, respond to comments, and foster community interaction.
- Collaborate with the marketing team to align social media strategies with overall branding and promotional goals.
- Analyze campaign performance using Google Analytics and platform insights; prepare reports to measure success and identify areas for improvement.
- Manage Facebook Advertising campaigns to target specific audiences effectively.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
- Stay updated on the latest trends in digital marketing, social media algorithms, and industry best practices.
Experience
- Proven experience in social media management within an e-commerce or digital marketing environment.
- Strong skills in graphic design with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Experience with SEO techniques, keyword research, and content optimization strategies.
- Familiarity with social media management tools such as Hootsuite and Buffer (application).
- Knowledge of Facebook Advertising platform and digital advertising best practices.
- Ability to analyze data using Google Analytics to inform campaign adjustments.
- Excellent proofreading skills with attention to detail in all content creation.
- Prior experience in digital marketing roles that involve content creation, campaign management, or influencer outreach is preferred. This position offers an exciting opportunity for a creative professional passionate about digital marketing and social media strategy to make a significant impact on brand growth through innovative online engagement.
Pay: $16.00 per hour
Work Location: Remote
