Title: Campaign Auditor – SFMC
Potential for this contract to be extended or converted to FTE?
Hybrid – in office every Thursday and every fourth Friday of the month.
Schedule: 37.5 Hours/week, 9-5 Monday to Friday
Line of Business: Marketing
What does the LOB do?: Responsible for all client-facing communications, including promotional campaigns, service messages, and updates related to banking services. This includes email/SMS communications about offers, changes impacting clients (e.g., postal strikes), and digital banking initiatives. The Digital & Direct Executions team leverages customer data and insights to deliver meaningful communications through Marketing Automation.
Reason the role is open? Net New
What project will this contractor be working on? The Campaign Auditor (Salesforce Marketing Cloud) will be responsible for the primary validation, Quality Assurance (QA), and Quality Control (QC) of multiple automated customer journeys. As part of the Digital & Direct Executions team within the broader Marketing organization, this role is crucial in leveraging customer data and insights to deliver meaningful communications to CIBC’s customers. The Campaign Auditor will also execute QA/QC across multiple email and web campaigns concurrently, providing necessary guidance to developers and project managers
Interview Process:
- How many interviews: Panel 2-3 interviews, virtual
Highlights of the role; why would someone choose this role over another?
- Opportunity to work on high-impact client communications for a major Canadian bank.
- Exposure to Salesforce Marketing Cloud and enterprise-level marketing operations.
- Collaborative team environment
Who Will the Candidate Be Working with on a Daily Basis?
Manager and 2 other Auditors
How many years of experience? 2+ years
Job Description:
- As the Campaign Auditor, you will be deeply involved in the end-to-end campaign development process, ensuring that every aspect of multiple automated customer journeys is thoroughly validated using Salesforce Marketing Cloud and Data Cloud.
- You will lead the QA/QC efforts across various email and digital campaigns, working closely with cross-functional teams, including Project Managers and Developers, to validate the end-to-end campaign artifacts (Journey, Automation, Segments, Data extensions, Calculated Insights, Emails).
- Your role will involve developing and implementing processes for campaign audit execution, engaging with campaign stakeholders to understand their requirements, and ensuring solutions meet their needs.
- You will be accountable for ensuring that all campaigns meet quality standards and best practices before they are launched.
- You will ensure adherence to company policies and procedures, maintain compliance with laws, regulations, and guidelines.
- Monitoring and tracking process issues, making recommendations to streamline, enhance, and improve overall processes, and troubleshooting issues to ensure the lead generation cycle remains on track will also be key aspects of your role.
How You'll Succeed
- Validation: Ensure completeness of email and digital marketing campaigns using Salesforce Marketing Cloud and Data Cloud.
- Process Implementation: Develop and implement processes for campaign audit execution.
- Quality Assurance: Execute quality assurance on developed work and collaborate with the quality team to ensure all digital campaigns meet quality standards.
- Stakeholder Engagement: Understand campaign stakeholders' requirements and ensure solutions meet their needs.
- Initiative: Be a self-starter who can take the initiative to develop new processes.
- Defect Analysis: Identify, analyze, and document defects, questionable functions, errors, and inconsistencies.
- Compliance: Ensure adherence to company policies and maintain compliance with laws, regulations, and guidelines.
- Collaboration: Collaborate with Project Management and Development staff through all stages of the project lifecycle.
- Process Monitoring: Monitor and track process issues, making recommendations to streamline, enhance, and improve overall processes.
- Campaign Process Improvements: Lead the development of campaign process improvements.
- Troubleshooting: Troubleshoot issues to ensure the lead generation cycle remains on track and provide support to address client issues for immediate resolution.
- Operational Excellence: Ensure that all processes related to a campaign are met, capture necessary reporting metrics, and enforce proper housekeeping within Salesforce Marketing Cloud.
Must Have Requirement:
- Educational Background: Bachelor's degree in Computer Science, Digital Marketing, Math, Engineering, or a related field.
- Salesforce Expertise: Demonstrated experience in Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, and SQL – 2+ years
- Campaign Execution Experience: Proven experience in campaign execution processes, having been actively involved in the past as a campaign developer. Experience as a Quality Assurance Analyst is a bonus – 2+ years
- Data-Driven: Enjoy investigating complex problems and making sense of information, communicating detailed information in a meaningful way.
- Quality Focused: Ensuring every piece of work is delivered defect-free and with the highest possible quality.
- Continuous Improvement: Possess a continuous improvement mindset to enhance checks, reduce errors, and improve overall email development quality.
Nice to Have:
- Adobe experience - Adobe Analytics, Adobe Audience Manager, Adobe Target (or similar)
- Workfront experience or equivalent (Jira)
- Knowledge of Salesforce Data Cloud
Soft Skills:
- Values-Driven: Bring your real self to work and live our values—trust, teamwork, and accountability.
- People-Oriented: Passionate about building relationships and connecting with others through respect and authenticity.
- Time Management: Excellent time management skills with a proven ability to meet deadlines.
- Self-Starter: Ability to navigate ambiguity and operational challenges.
Job Types: Full-time, Fixed term contract, Freelance
Pay: $60.00-$65.00 per hour
Experience:
- Salesforce Marketing Cloud Journey Builder: 2 years (required)
Work Location: Hybrid remote in Toronto, ON
