About the Role
We’re looking for a Sales Representative who can build relationships, generate new business, and execute reliably.
This is a hybrid outside/inside sales role with a strong emphasis on proactive outreach and pipeline management. You’ll be responsible for growing existing accounts while actively pursuing new opportunities.
This role requires someone who can take ownership of their pipeline, stay organized, and follow through—every time.
What You’ll Do: Business Development & Customer Growth
- Proactively reach out to new and existing customers to generate opportunities
- Identify and pursue new business through calls, visits, and ongoing engagement
- Maintain consistent follow-ups on quotes and active opportunities
- Build long-term relationships while continuing to expand account value
Pipeline & Sales Management
- Own and actively manage your pipeline in CRM (Pipedrive)
- Ensure all leads, quotes, and opportunities are tracked and progressing
- Maintain strong follow-up discipline—nothing gets missed or delayed
- Identify gaps or inefficiencies and contribute to improving sales processes
Sales Execution & Coordination
- Prepare quotes, process orders, and manage requests accurately
- Coordinate with internal teams to ensure orders move smoothly
- Communicate clearly with customers on timelines, updates, and changes
- Stay engaged post-sale to ensure satisfaction and repeat business
What Success Looks Like
- A well-managed, up-to-date pipeline with consistent activity and follow-through
- Strong outbound activity (calls, visits, touchpoints) generating new opportunities
- Quotes and follow-ups completed on time, without exception
- Growth in both existing accounts and new customer acquisition
- Reliable execution—customers and team members can depend on you
Who You Are
- A self-starter who naturally looks for new opportunities and acts on them
- Strong at pipeline management and follow-through—you don’t drop details
- Comfortable balancing sales activity with administrative execution
- Organized and able to manage multiple priorities without losing track
- A clear communicator who builds trust with customers and internal teams
Qualifications
Must Have:
- Experience in sales, account management, or a similar customer-facing role
- Demonstrated ability to manage a pipeline and consistently follow up
- Strong organizational skills and attention to detail
- Comfort using CRM systems (Pipedrive or similar)
- Ability to learn technical or specialized products quickly
- Willingness to travel occasionally (~20%)
Highly Valued:
- Experience with similar product categories or transferable technical products
- Background working with first responders, military, or public sector customers
- Experience improving or refining sales processes and pipeline management
- Ability to read and write in French
Product & Industry
You don’t need to be an expert on day one, but you must be able to learn our products quickly and apply that knowledge in customer conversations.
We’ll support your learning—but your ability to absorb and use that knowledge matters.
Our Values
- Integrity – Do what’s right for the customer
- Teamwork – Support the team and communicate clearly
- Growth – Continuously improve your knowledge and skills
- Drive – Take initiative and create opportunities
- Community – Build strong, lasting relationships
Why This Role Works
This role is a fit for someone who:
- Enjoys building relationships and generating new business
- Takes pride in being organized, reliable, and accountable
- Wants ownership over both sales growth and execution
Compensation
Base salary range: $60,000–$80,000, depending on experience and demonstrated ability.
PLUS a performance-based bonus tied to sales and gross margin, which will provide additional earning potential. This role is designed to grow into a high-performance sales position with increasing upside tied to results.
Job Types: Full-time, Permanent
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Store discount
- Work from home
Application question(s):
- Describe how you currently manage your sales pipeline. What tools do you use, and how do you ensure nothing falls through the cracks? Have you ever improved or changed how you manage your sales pipeline or workflow? What did you change and why?
- Tell us about a time when you had multiple active opportunities at once. How did you prioritize and ensure everything was followed up on?
- How do you typically generate new business? Walk us through your approach to outreach and building new opportunities.
- Tell us about a time you had to learn a new or technical product. How did you get up to speed, and how did you apply that knowledge with customers?
Location:
- Nepean, ON K2H 9J5 (required)
Work Location: In person
