Lieu:
1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5
C’est toute une décision que de se joindre à une entreprise. Nous offrons des perspectives d’emploi à des personnes qui, comme vous, sont travaillantes, dynamiques et fiables.
Pourquoi ce role est-il important?
Deliver Measurement Products to Loblaw Media and Associate Partners.
Develop and evolve measurement products at scale for external/internal partners
Understand current metrics and introduce new metrics to derive insights and recommendations for upcoming campaigns
Work with business stakeholders to generate insights and stories around campaign performance
Provide/present business explanation of analysis and results across the marketing funnel (top to bottom). Speak to media performance along with sales performance of campaigns activities
Function as an interpreter or an intermediary, identifying data needs and explaining the importance and use of data pertaining to measurement
Apply statistical techniques (i.e. z-statistic, P-value, anomaly reduction, etc.) to drive fact based decision making within marketing and external stakeholder groups
Quality check key deliverables, ensuring they are delivered accurately and to the highest quality
Familiarity with google data studio and media metrics available
Ensure Solid Data
Identifying data issues and solutions to remedy gaps
Work with partners to extract, transform, and load data from an extremely wide range of data sources into staging datasets and ultimately into visualization tools
Cleaning and validating the data to ensure accuracy, completeness and uniformity
Flag new data via external partner, internal partners or ad-hoc asks
Consolidate and normalize data from various system (production and reporting)
Working with log level data from platforms (i.e. The Trade Desk, Google Ads Data Hub, etc.) to augment and evolve measurement offerings
Fashion Compelling Visuals
Create stimulating visualizations to drive proof points to business partners
Optimize performance of dashboards and/or develop new dashboards
Presentation and communication of findings and business impacts to internal and external clients and management via dashboards/presentation decks
Qualifications:
Master’s or Bachelor’s in Data Science, Mathematics, Statistics, Economics, Engineering
2-5 years of marketing experience with specific focus in digital marketing and/or CRM
Programming skills in various languages (Python, Spark, PySpark, SQL, R, Hive). SAS/SQL are mandatory
Experience with cloud platforms (i.e. GCP and Azure)
Strong knowledge of data management, practices and standards
Strong familiarity with direct marketing scientific principles (i.e. Predictive Models, Experiment Design, A/B testing, Significance/Sample Size calculations, Net Performance Measurements etc.)
Able to build and maintain effective working relationships with internal partners and team members
Strong oral and written communication skills
Comment R é ussir:
Chez Loblaw, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture. Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens.
Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.
En outre, nous croyons que la conformité aux lois consiste à faire ce qu'il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.
Type d'emploi:
Temps plein
Role:
Poste régulier
Type of Contract:
Loblaw considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter la diversité croissante du Canada dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des accommodements sont disponibles sur demande pour les postulants et collègues atteints d’un handicap.
Remarque : Si vous avez accès à Libre-service de l’employé (ESS) dans Workday, veuillez postuler à cet emploi en utilisant l’application Workday.