The Personal Development School is an e-learning platform in the emotional wellness space. It is an online learning platform that teaches courses on personal growth, mental health, and well-being with a focus on relationships and attachment theory. We are seeking a dynamic Analytics Engineer to lead and scale our marketing efforts, driving growth and expansion.
Role Overview
We are seeking an experienced Analytics Engineer with Artificial Intelligence (AI) expertise to join our team and strengthen our analytics and AI capabilities as we expand. This role is ideal for a strategic thinker with a proven track record of creating data models and implementing AI solutions. This role requires someone with a passion for analytics, development and implementation of AI solutions.
Key Responsibilities
· Analyze performance and marketing data to improve key metrics (CAC, brand awareness, LTV).
· Collaborate with management to align data insights with strategic goals.
· Build and maintain scalable data models and data pipelines for analytics.
· Develop centralized, reliable data assets to serve as the Source of Truth for the organization.
· Ensure high standards in data governance, coding practices, and documentation.
· Implement Chatbot and other ML/AI solutions.
· Participate in an agile environment, including requirements review, coding/code reviews, implementation, and testing optimization for new campaigns.
· Implement solutions in one or more specialized ML areas, utilize ML infrastructure, and contribute to model optimization and data processing.
· Build and test sustainable data architectures for the organization to facilitate easy data search and retrieval.
Qualifications
· Knowledge of market trends, products, and solutions of Cloud and AI.
· 6+ years in analytics/data engineering roles, ideally in high-growth environments.
· Proficient in SQL, Python, and statistical modeling.
· Strong analytical skills with experience in using marketing analytics tools (e.g., Google Analytics, Mixpanel, Hyros)
· Experience with data visualization tools (Tableau, Power BI, Looker Studio).
· Strong skills in big data technologies, ETL processes, and data warehousing concepts.
· Familiarity with Airflow, Docker, DBT, and ML/AI applications (chatbots, recommendation engines, lead scoring)
· Strong communication skills for cross-team projects.
· Experience in AI/NLP for chatbots or recommendation systems
· Advanced knowledge of streaming or distributed processing frameworks (preferrable)
· Experience in JavaScript, React, TypeScript and Restful API’s
Key Competencies
· Strategic thinker with the ability to adapt and pivot in a fast-paced environment.
· Detail-oriented and results-driven with a strong focus on execution.
· Excellent problem-solving and analytical skills.
· Ability to work independently and manage multiple projects simultaneously.
· Passionate about AI and analytics.
Benefits
· Performance-based bonuses.
· Flexible working hours with a remote work option.
· Professional development opportunities and access to our personal development courses.
· Collaborative and supportive team environment.
Job Type: Full-time
Pay: $70,000.00-$75,000.00 per year
Benefits:
- Company events
- Flexible schedule
- Work from home
Schedule:
Experience:
- Analytics: 6 years (required)
- Artificial Intelligence: 3 years (preferred)
- Web development: 5 years (required)
Work Location: Remote
