Product Marketing Manager
Corel
Ottawa, ON
One of the many reasons people love to work at Corel is our people. We’re passionate about what we do and who we do it for. Others are drawn to our creativity and unyielding determination. If you’re looking for a great place to work, and a place where you can make a difference, then read on. We have an immediate opening for a Product Marketing Manager, working with our Photo product line.

The Product Marketing Manager, is both a champion for the users and an energetic, innovative wrangler of people and resources. Their primary focus is to bring to market products that professional photographers and photo enthusiasts worldwide will love and talk about. Within Corel, the Product Marketing Manager is a pivotal role with primary focus on facilitating the adoption of the latest versions of our products by new and existing users. Acting as a leader and a bridge between our customers, Product Management, creative services as well as Corel's global sales & marketing teams. The role of the Product Marketing Manager for our Photo product line, is key to the growth of usage as well as active user’s pool.

The Product Marketing Manager's responsibilities include:
Strategize and execute marketing tasks. Project-manage strategic marketing activities. Lead product launches, including the creation of messaging, branding, web pages, marcom materials, case studies and white papers.
Collaborate with the Public Relations team to lead engaging and data-driven Content Marketing programs and drive active usage of the products.
Collaborate with Corel’s global sales and marketing teams to devise high-impact awareness and lead generation programs in all key regions.
Work closely with product management to understand business users’ needs, responding with amazing products marketing and content that changes how businesses of all size can communicate visually.
Create blogs, webinars, promotional videos, tutorials, case studies, white papers and wide variety of content such as template packs. Commission and manage these projects with outside vendors and customers to support Corel’s content-marketing strategies.
Ability to adapt the messaging based on the different target audiences, from actual users to decision makers, purchasers, IT managers and channel partners.
Work with Corel's global creative & marketing teams to drive projects to on-time completion.
Drive organizational improvements within the Product Marketing function, executing strategies faster, cheaper and more effectively - always with an eye on business users’ happiness.
Help define the metrics used to measure marketing performance and active user engagement.
The ideal Product Marketing Manager – will need the following skills:

Entrepreneurial spirit with a fierce desire to drive results and experiment with new ideas.
Strong interpersonal communication skills. Excellent writing skills.
Ability to lead multiple projects at the same time in a super-organized fashion.
Agility, patience and the ability to stickhandle projects around (or through) hurdles, conflicting priorities and changing business processes.
Excellent grasp of customer acquisition and awareness-building.
Experience with managing projects comprised of a wide range of integrated marketing activities, delivering high-quality on time and on budget
Experience in go-to-market plans, product launch and overall product portfolio management
Experience with managing projects comprised of a wide range of integrated marketing activities
Experience with social media and Web technologies including YouTube, Facebook, Instagram, Twitter, Google Analytics, plus photo-sharing and online storage platforms
Ability to work with a diverse team spread across the US, Canada, Europe and Asia. Flexibility to collaborate regularly with relevant time zones.

Qualifications:
3 to 5 years’ experience in Product Marketing specifically within the software space, with experience in the Photo space a plus
University Degree in Marketing, Communications or Business, or relevant combination of degree and experience
General knowledge Photograph trends including current Photo technologies and a genuine passion for Photography, will be seen asa plus
At Corel, we strive to give people the broadest choices in software and the freedom to express themselves in exciting, creative and persuasive ways.

It is the policy and practice of the Company to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Corel offers a competitive compensation and benefits package.