Job Description
About Wondershare
Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.
Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to take on the most creative challenges to make this possible.
We are growing and want you to grow with us. Our team is seeking a proactive, reliable, creative and analytical Senior Marketing Manager/Product Marketing Manager to join our Brand Strategy team.
Department & The Role.
Wondershare Brand Strategy Team: We have a big mission to build the most loved products in the world. As a part of that mission, our team is responsible for defining the visual brand expression to brand purpose, identifying customer needs and driving strategy for our products. The team delivers stunning creative advertising and campaigns based on deep customer insights. As a part of the team, you will play a key role in helping shape the way the entire world perceives Wondershare Products. You’ll help build a brand that communicates our purpose, defines perception and awareness globally, and puts a spotlight on our diverse portfolio of solutions.
The Role: As a Senior Marketing Manager for our global products, you will shape our brand campaigns using data-driven insights. Leveraging your expertise in data monitoring and analysis, you will craft compelling narratives that resonate with our target audience. You will play a key role in Go-to-Market planning for branded content, designing briefs, building and monitoring campaigns, and crafting integrated media plans. If you are passionate about leveraging data for effective marketing strategies, this role is for you.
Responsibilities:
- Utilize various data points to gather insights and analyze marketing performance, customer behavior, and market trends to inform marketing strategies and tactics.
- Develop and execute brand campaigns that effectively communicate key messages and applications of our products to target audiences across different channels.
- Leverage your keen understanding of customer pain points and challenges to craft compelling narratives that resonate with our target audience, addressing their needs and motivations.
- Play a key role in Go-to-Market planning for branded content, including designing briefs, building and monitoring campaigns, and crafting holistic integrated media plans to ensure successful product launches and promotions.
- Collaborate with cross-functional teams, including Branding, Product, Content, and Digital Marketing, to align marketing efforts and ensure consistent messaging and brand positioning.
- Continuously analyze marketing performance data and derive actionable insights to optimize marketing strategies and tactics for better results and achievement of business objectives.
- Continuously explore new ideas, strategies, and tactics to drive innovation and creativity in marketing campaigns, staying abreast of industry trends and best practices.
- Prepare regular reports and presentations to share marketing insights, performance metrics, and recommendations with internal stakeholders and senior management.
- Contribute to the overall marketing strategic planning process, providing inputs based on data analysis, market insights, and customer understanding to drive effective marketing initiatives.
What We're Looking For:
- 5+ years of managing and executing marketing campaign experience with at least 3 years of experience in a technology or consumer software industry
- Expert with marketing automation and monitoring tools such as Brandwatch, CrazyEgg, Google Analytics, Looker Studio, QuickBI
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Nice to Have:
- Bachelor’s/ Master’s Degree in Marketing, Communications or digital marketing
- Experience working for a large B2C technology company in North America
- Background in the mobile/web application industry or the mobile/web advertising ecosystem
Why Wondershare Technology, Canada?
- Competitive salary commensurate with experience
- Bonus incentive program paid quarterly
- Comprehensive benefits including extended health and dental
- Personal spending account + Health spending account
- Vacation: 15 days
- Paid sick days
- Fun & Quirky Celebrations
- Sponsored social clubs and team events
- Lots of growth opportunities
#JoinWondershare
Wondershare’s diverse culture fosters a friendly, open-minded workplace. As a member of a dynamic, high-performing team, each Wondershare employee is driven to learn, valued for their contribution, and approaches each day excited to make an impact. With great reasons to work here, take advantage by submitting your application to join our growing team.
Due to the high volume of applications we receive, only those shortlisted will be contacted. Thank you for your interest in career opportunities at Wondershare.
Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.
Job Type: Full-time
Pay: $75,000.00-$90,000.00 per year
Schedule:
Ability to commute/relocate:
- Burnaby, BC: reliably commute or plan to relocate before starting work (required)
Application question(s):
- This is an on-site role and the working hours is 10:00am to 18:30pm Mon to Fri. Do you accept it?
Experience:
- Marketing: 3 years (required)
Work Location: In person
