Specialist, Digital Marketing
Canadian Tire
Toronto, ON
Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada by 2022 and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

The Digital Marketing Specialist is a key role in the advancement of Canadian Tire Corporation’s “One Company” approach, working as part of the team that has direct accountability for Canadian Tire’s digital performance programs. The team is responsible for digital demand generation and delivering eCommerce growth, with a view to impact on bricks and mortar sales. If you’re looking to put your mark on the transformation of retail in Canada this is the role for you.

What you’ll do
Lead in the strategy, planning, and optimization of various digital marketing campaigns and initiatives including but not limited to paid search (SEM), display and social media advertising
Report on the Key Performance Indicators and make recommendations for marketing planning efforts.
Work with in-house operations team and partners (Google, Facebook and more) for successful campaign planning and delivery.
Work closely with internal teams or external partners to draft Digital Marketing strategies
Report on Digital Marketing channel metrics using various analytics reporting tools, including Google Analytics.
Analyzing data from Google AdWords, Display Advertising, Video, and Social Media
Participate in campaign performance monitoring and optimization and support campaign deployment from inception to maintenance
Identify key digital marketing and advertising opportunities through reporting and analysis, as well as partnership development
Monitor industry trends and share the latest digital insights & advances in digital marketing with the team
Who you are

We are looking for individuals who are:
Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment
Action oriented, and comfortable taking calculated risks to better serve our customers and business
Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business
Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward

If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is definitely the place to be.

What you bring
1–2 years experience in online marketing and/or Ecommerce is preferred
Superior verbal and written communication skills
Ability to work in a fast-paced environment and handle multiple projects and priorities
Strong desire to continuously learn and can thrive in a team setting
Retail experience would be an asset
Knowledge of advertising KPIs would be an asset
Proficiency using marketing technology (i.e. Google Analytics, Facebook Business Manager, etc)
A great attention to detail and accuracy
About Canadian Tire Corporation

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Top Employers .

To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn .


CTR Marketing
Job Posting
: Nov 13, 2019, 7:11:10 PM